51% of those reached by a company on Twitter are more likely to do business with you.

Interesting statistic and a friend of mine gave me a link to this info-graphic earlier this week.  Do you believe the first point (51% of those reached by a company on Twitter are more likely to do business with you)?

Web Journal June 13th – 19th 2010 plus what are the real motivators to decision making

First, the basic stuff – a report that small businesses are collapsing like wild fire around the Gulf of Mexico due to the Gulf Oil Spill that was largely caused by British Petroleum – while this is not unexpected – it’s also grimly illuminating.  Then another story we probably already forgot but was big news early this week that the Pentagon ‘Discovers’ Huge Lithium Deposit in Afghanistan.

When I heard that I immediately wondered how long we really knew this and why we were getting this information just now – draw your own conclusions – mine are that we are building the case for a long and protracted war in Afghanistan, and now the West has a reason for that war – though, to be honest with you – if the world economy continues to be depressed, as it is, we’ll have little use for those Lithium under those mountains (unless we’re all manic/depressive).   And if we are all collectively end up  building up the world economy by making Afghanistan into a giant slice of  Swiss Cheese as the Taliban and Warlords are taking sniper shots at miners – welcome to the 21st century!

Then again, maybe what we really need is Personal Fuel Cells  thaOffer Pocket-Sized Power from Water (Video) while digging all those holes – or powering our mobile devices.

Then again – we still need to carry water or be nearby it – but that’s usually not a problem if your in New York or some other place where there is plenty of water but not a power outlet you can get to – Ha!

But if we’re going to chop of Afghanistan in some future war – or an expansion of this one – as the data above might suggest – we’ll need plenty of charities to clean up the damage – and one platform is evolving that looks quite promising – Nadanu’s Fundraising Platform Streamlines E-Giving.

Think I could really get into dropping virtual pennies into the pot!

OutSpoken Media came up with 52 Questions To Ask When Hiring A Social Media Company many I thought were quite good and could in fact be used to create a working doc, offering or case study if they were answered – of course they’d be your answers.   And then, last week Trackur Launches White-Labeled Social Media Tracking for just $297!  - but this week – we already forgot that and don’t care anymore.   Fact of the matter – a lot of companies might want to offer Social Media Monitoring but don’t want to go with Radian6 or Sysomos – they want something a bit “cheaper” and I guess Andy Beal figured he’d go after those people – and maybe he’s right.  We’ll see.  BTW, some news that Jive Software just bought access to the entire Twitter Firehose – ha!

Gary Angel‘s post on Further Thoughts on Data Warehousing was one of the best he’s written and told me why Public Relations might want to invest in a Data Warehouse approach instead of ad-hoc reports.   Many of the questions that are asked of me, at the end of the day, can’t be answered by Web Analytics or Social Monitoring, or Internal Customer Data – by themselves – and Gary makes a good argument that if you need to answer issues revolving around velocity and interest, and even sentiment -  you may want to build you own warehouse – except the amount of money and resources spent will be gigantic – but then – I think this may well be  the investment everyone is “resisting” but really needs to make – at least, those who win in the long run – they need to make that investment – I will say no more abut this subject.  Read Gary Angel’s post and see if you agree with me.

The big news this week was Coremetrics, a leading Web Analytics (and Social Media monitoring?) firm was bought by IBM.  I haven’t really worked with Coremetrics since I left IBM.com in late 2007 and I don’t know what they added since – but …. I know that Coremetrics bought IBM Surfaid 4 or 5 years ago and now IBM has bought Coremetrics to bring it all back home.   Also, most analytics platforms have added some Social Monitoring – if only as an after thoguht – but I haven’t heard of anything interesting there that Coremetrics is doing – but as far as IBM goes, the acquisition makes a lot of sense since their whole company is now wired up to Coremetrics – might as well own them!

Also, the news that Twitter is allowing us to tag our tweets by location is interesting - though I haven’t tried it yet – I can imagine that this information will be collected by Social Media Monitoring platforms soon enough.  But for those people who want to justify Social Media as an investment for marketing purposes – look no further than a study that came out this week saying more than 20% of our collective online time is spent on Social Media – and I think that is a conservative number.     Also – Sysomos came out with a study that I find extremely interesting and I will attempt to build off of, around conferences – here’s the study.

The full report can be found here.

Meanwhile, a post by Paddy Moogan that appeared in JatiN’s blog was one of the best for link building I have ever read – and really tells you why you have to dig in and build relationships – and if your not willing to do that – then just go out and buy links – because it’s really down to either a combination of relationship building which is time consuming  – with some paid links possibly, or just go out and buy links if you can’t spend time building relationships – or just forget about SEO  – that is what it’s really become.  I suggest reading the entire post which is very long and very detailed and covers a lot of categories.

Thought a post on How Facebook EdgeRank Affects Your Visibility would be intresting to read in detail as well. Here’s what the factors are:

FacebookAs Jason Kincaid explains in EdgeRank: The Secret Sauce That Makes Facebook’s News Feed Tick on Tech Crunch, three factors influence the EdgeRank of your content:

  1. Relationship, i.e., your relationship with your potential audience as perceived by Facebook. The more you interact with Facebook users, the higher the EdgeRank of your posts, and the higher your posts appear on their walls. Facebook rewards you for building personal relationships. Invest time reading, commenting on and sharing other people’s content.
  2. Engagement, the extent to which people engage with your post. A strong interaction will drive up your Facebook Edge Rank. Of course, someone has to see your post and react to it in the first place. This can lead to a Catch-22 situation. If necessary, send a message to some of your good friends in order to get the ball rolling. By the way, the most engaging posts are status updates that ask questions.
  3. Time Elapsed – Over time your post loses EdgeRank, which makes room for newer posts to appear. No one post gets to hog the news, so keep your creative juices flowing.

Getting to the “Lizard Brain”  – Seth Godin had a good post on it and in fact I wanted to end my post on this.  Earlier this week I spoke at the Corporate Social Media Summit and moderated a panel on Social Media Analytics (#csm10).  I threw out a statement that decisions are not made on metrics, logic or numbers overall, but inspired by something entirely different – base emotions – for the most part – that’s the disconnect I see between the metrics we supply – and the fact no one really makes a decision on metrics.

Reading Paul Krugman today  – it’s obvious to me why he’s been 99% right on everything since I have been reading his column since 2001 – yet over and over – decision are made that are just dumb and stupid – read That ’30′s feeling – and then consider this -

The way I look at this – Posturing by governments world wide – inspired partly by Germany to be “Strong” and austere by slashing aid to unemployed and aging populations – is essentially an emotional response by those groups to a global slump they don’t truly understand or want to deal with.

As i said in my panel at #csm10 this week – no matter how many numbers you throw in front of people – just about every decision made by humans including strategy, campain and budgetary matters is based on emotion. Numbers are mainly for justification or confirmation of a decision already made or about to be.

People generally don’t make deciosions on basis of metrics or the actual situation, and in this case – German Officials and US Republicians and Democratic moderates are not interested in the actual facts – metrics will not move them and Truth will not change their mind – because their minds were already made up based on their emotional response to a situation the world has no idea what to do.

By the way – here’s a video of me taken right at the end of #CSM10 this week.



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Google Search Enhancements + Social Monitoring for new talent

Read a post on How Google’s Time Dimension Will Disrupt Your SEO showing a new feature of Google Search that allows the searcher (you) to chose any period of time and see the most relevant search results for a query.  But the post brings up another point, the results being shown are based on the real time data that Google collected at any point in time, and, erase much of the advantage big brands have/had with SEO due to backlinks that big brands find it easy to collect.

According to the Search Engine Land post:

….. Brands that focus on dynamic site content with fresh social media output stand to gain searchers, at the expense of those brands who stay stagnant, one query at a time. The speed at which the gains and losses occur will be magnified by the availability (or lack) of content within each time filter. Now the “recency” of social media will begin to matter in search.

The post then suggests you can measure your on recency of search results from Google and I tried it with Webmetricsguru.com using Google Analytics and Google Webmaster tools – no luck getting the data.  I tried getting the server log files off Dreamhost where my blog is hosted but could not find the data.

  • Latest: “&tbs=rltm:1”
  • Past 24 hours: “&tbs=qdr:d”
  • Past week: “&tbs=qdr:w”
  • Past month: “&tbs=qdr:m”
  • Past year: “&tbs=qdr:y”
  • Custom range: “&tbs=cdr”

So I can’t tell you how much of my traffic is real time – but if you have access to raw server logs, you should be able to accomplish that.

Also, noticed a new search tool for Social Media called SearchTrix which I found out about care of KillerStartups.com.

There are two ways in which you can launch a search: “Simple” and “Advanced”. The first will let you look up two words (like two verbs) plus two other words (say, two nouns) in three different sites: Facebook, Twitter a Topsy.

On the other hand, an advanced search lets you specify the words that go between the two sets – you can specify 0 to 8 preceding words. Other than that, you are scouring the same three services as before: Facebook, Twitter and Topsy.

The reason I was attracted to this new tool was it’s focus on the Search Query – it’s really hard to write good search queries that get the information you want from Social Media Monitoring and if this tool can help, it’s worth looking at, so I thought.

While SearchTwix didn’t exactly do what I hoped, it looks like an interesting approach that might yield different content than you’d find otherwise.

Getting  to the other theme of this post – I have been thinking about how one finds the “next big thing” or future trend using Social Media.   In this case, finding the next musical or dance start – the next recording artist legend – could social media monitoring cull data from all of YouTube and other video/music sites and find a way to identify new artists who might be commercially successful?

Talking with some talent scouts this weekend – finding new talent (for reality shows) is usually something that happens spontaneously  – you have no idea what your looking for but when you see something unusual and the scout realizes this person “has it” – you then push that person to audition for a spot in an upcoming show or event.

Herein lies the problem of finding new talent using Social Media or Search – you can’t write a query to capture the “IT” factor when you don’t know what having “IT” is or really means.  The sheer volume of new content appearing every hour on YouTube alone is beyond any single human’s ability keep up with.

Solutions like Crimson Hexagon, Apple iGenius and My6Sense are applications of machine learning that could potentially solve the problem of finding breakout talent but they were not designed with for it.   Potentially, a talent scout could train My6Sence to crawl all of YouTube and Twitter and only look for a certain type of talent that is as yet undiscovered.  But here we get into another problem – guess what it is?

The problem is musical and video content are too complex for today’s programs or processors to handle – and the same problems that exist in detecting copyright violations that also penalize artists who “remix” work laced with irony or satire – which is not easy to distinguish – a human being can easily, but a machine can’t (yet).

Of course, by crowdsourcing  talent scout via Mechanical Turk or a Facebook game (be the next celebrity judge) using 1000′s of people it becomes  possible to tackle enormous amounts of traffic and even qualify the quality of your team members – but no one has done it yet successfully.

Well, that’s enough for one post.