I got permission to share the presentation I gave earlier this week to a small audience at the invitation of @synthesio, who I’m really glad to have had the opportunity to present to, and to share my point of view (POV) on social analytics.   Synthesio contributed the largest case study in the book, on the Accor Hotel Chain, contained in Chapters 3 and 12 (the case study was split up by my editors and parts were placed in each chapter).

Of note, I used a similar font to what is used by Synthesio for their own booklet on Social Media Analytics which was published online recently.

I’m still in London till Sunday – and of all the trips I’ve taken here (7 in the last 26 months) this one is the most intense, and perhaps, exhausting.  Today is my first “down” day and opportunity to post, upload presentations, and share my thoughts.

I always enjoy coming to London, have friends here, and find the opportunities to present my ideas and approach, in some ways, more opened to me, than it often has been back home (at least, until recently).

Updates:

Just published an article on True Political Supporters vs. The Bots at AllAnalytics.com, timely given the recent campaign results from South Carolina; however, I’m not of the opinion the results, this time, are particularly meaningful.  As the article I wrote puts forward, Social Analytics today, offers much more traction on what can be tracked and tabulated for a political election in 2012, than in 2008 or, even in 2010.   There are several things that I think ought to be tried, that aren’t being – and I’ll have more to say about that in my Venuelabs Webinar on 1/31/12 at 2PM EST – Sign up here.  Keep in mind the same technologies for Retail could also be used for polling at list collection, cross tabulation (ie: by districts).

There was also an excellent article in the Social Media Analytics Expert Interview Series on various sites including Business 2 Community and I was featured as part of a build up for the first Social Media Analytics Summit in mid April, taking place in San Francisco, which I’ll be speaking at.

Web Journal

In Building the Right Digital Measurement Infrastructure: The Celebrus White Paper Gary Angel points out that Real Time Data Warehouses might be crippled in their functionality if they rely, as most currently do, on Web Analytics data feeds from most Web Analytics platforms, as they currently exist, today.    According to Gary….

• “…The vast majority of digital data warehouses that Semphonic worked with last year were sourced via a data-feed from a Web analytics solution. “
• “…Traditional tag-based Web analytics tools were often sold on the premise that real-time data collection and reporting was a significant and important advantage. In general, that’s simply not true. Very few business decisions and very few analytic tasks can or should be tackled in real-time. ” “…. So the 24 hour delay inherent in sourcing your data warehouse from a Web analytics data feed should be no big deal, right?“
• “… sourcing your data warehouse from a Web analytics solutions will effectively preclude you from advanced personalization and re-marketing.”

The problem is with the real time data necessary to make a decision.  Gary also brings up another point in the post with Tag Management and Governance, which is vital for Web Analytics and Social Media Analytics – but… points out the ability of tag and measure data has to come in advance of going out and collecting it – and in most cases, that’s not happening.  So the upshot, is that nothing really solves the problem of having a business that is not invested in measurement and governance of it’s own data.

That’s about it for this post – heading to London right now and will post as I can.

I was interviewed last week on the Literally Social Show by  Lori Randall Stradtman – wish I could embed the podcast here – but you’ll need to go to the site.

If there’s one thing I have to own up to – it’s the need to have a better, noise canceling headset – and the need to do these interviews in a quieter place.    I think, given the frequency these interviews take place and the frequent noise problems on way too many of the webcasts – I’m more aware that cheap equipment tends to pick up the background noise and magnify it.

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However, if you can get past that – and the sound is bearable and even decent in many parts, this is one of the best interviews I’ve given, to date.