May 9
Web Analytics Wednesday at the Emetrics Marketing Optimization Summit in San Francisco

I was at this event (though Eric for got to mention it in the post) Web Analytics Wednesday San Francisco Metrics and KPIs which Eric Peterson posted on Web Analytics Demystfied- and had no idea the WAW drew as many people as it did or cost as much as it did.

I didn't end up staying that long - but it was fun hanging out with everyone - it was a very crowded Web Analytics Wednesday (which was actually on a Tuesday) and I thought, overall, the WAW's have been getting better in terms of both content and attendance.

I also found Emetrics Marketing Optimization summit very intense and packed with information and meeting this week - and now it's time to take a break and get ready for the next one (meeting, that is). 

By the way, I've been invited to attend the Social Media Roundtable in Toronto on May 20th - and I'm going to try to attend (Pro PR’s Joe Thornley on the Toronto Social Media Scene, Measurement).

Here's a video that explains what the Roundtable is ... and why it would be valuable to attend.

Social Media and Hiring in a Web 2.0 World

Still in San Francisco today - been incredibly busy with Emetrics Marketing Optimization Summit and the recent Board meeting of the Web Analytics Association and so I haven't had much time to really post - except the two interviews I did on Buzzlogic and Nuconomy (perhaps the best interviews in video done for either product/platform, so far).

I just didn't have the time and bandwidth to post any more than I did - was focused on taking the time to speak to people and take in information - and then begin to digest it (more when I get back to NYC tomorrow). 

I'm just reading my RSS feeds now and digested all of Paul Krugman's recent posts (which are really good - haven't yet read the last 3 Op-Ed's that I missed since I've been here in San Francisco).  And now I'm taking a few hours to catch up with my RSS Feeds and came across what I think is a very interesting - both from a Social Media and Web Analytics point of view, post and video on hiring and social media  SMB7 - Hiring/Getting hired in a Web 2.0 World

I don't think any of the big job hiring sites are really leveraging Social Media in the way suggested here (and you would think we'd develop metrics for this kind of outreach) but I think it's worth noting that some people, sick of the old resume process, are finding solutions in Social Media that get better results.

Here's the video of using Social Media to hire someone - but it's an open question weather a social media methodology to job search and hiring can scale - maybe it can and it just hasn't yet happened.  

 

 

Social Media Breakfast 7 - Aaron Strout, Mzinga from PerkettPR on Vimeo.
May 7
Buzzlogic

I was able to meet with Todd Parsons this morning of www.Buzzlogic.com for over 2 hours, discuss life and see a demo of Buzzlogic in action.  I was impressed and, of course, want access to it - who wouldn't?

Rather than write alot about Buzzlogic - I'd rather just show you what I saw by ... showing you what I saw - and here goes:

Nuconomy

I was able to meet with Shahar Nechmad, the CEO of NuConomy yesterday and get a full interview and glimpse of the NuConomy Web Analytics and Engagement Network Platform which I think - is the fullest view of the product anyone has filmed yet.

I had a great time speaking with Shahar Nechmad, who also came to the Web Analytics Wednesday that took place after the end of Day 2 of Emetrics Summit SF.

Here's the YouTube Videos - Part 1 is followed by Parts 2 & 3 - Enjoy!

 

Emetrics Summit - Social Media Dinner - 5-6-08

I've been San Francisco since last Sunday and my days are full - it's hard to post anything because I'm spending most of my time talking to other people attending Emetrics.

However, I hosted a dinner last night for the Social Media Committee that I direct at the Web Analytics Association - only a few members were present (have over 70 members); but, we had a great time - he's some footage from the dinner:

 

May 3
3D Television Video

I mentioned that I went to the 3D Television Breakfast the other day 3D HD Stereoscopic Television over at The Analytics Guru - but I didn't get a chance till this morning to upload the Video to WAASocial - here it is, and at the end, I give my comments on what I think of this "medium".

Is there some possibility for "engagement" and "metrics" -  I suppose - but what I saw was mostly post production technology improvements that didn't really have much to do with me.

Having said that, I'm not sorry I went - I just wish I saw more than the technology - because it's hard to be excited about technology for long - and anyone can copy technology.

Here's the video:

 

May 2
Web Analytics Wednesday with Eric Peterson at AvenueA Razorfish - 4-30-08

I was at the Web Analytics Wednesday a few days ago at AvenueA-Razorfish - it was pretty packed (150 people attended) and we went out for drinks afterward (some of us did, that is). 

Also ran into Kevin Ryan, Mike Grehan, Bill Hunt and Mieko Hunt who were attending the SEMPO working meeting nearby at Yahoo! Headquarters on 40th Street between 6th and Broadway.

I think it was one of the better WAW I've been to and Eric had some interesting things to say about where Web Analytics is going.

Here's the video:



I wish I had more time to go into the entire presentation in more detail - I had my hands fill just filming the session and hanging out with several people I know.

By the way, I'll be at Emetrics SF on Sunday and if your coming, say hello - I'll also be speaking at the WAA Community Meeting, Panel Discussion and Raucous Caucus Reception! 

Apr30
Twistori and Web Analytics Wednesday in NYC
How are they connected (Twistori and Web Analytics Wednesday)?  They're not, in any obvious way - but I focused on both today - and wrote a post about how Twistori could be used as magnifying glass to examine sentiment at The Analytics Guru -

Twistori - good as it is, but better if it could be refined

Also - I'm going to hang out, right now, with other Web Analytics Professionals, including Eric Peterson, who's hosting the Web Analytics Wednesday here in Manhattan today over at Avenue A | Razorfish Office 19th floor in New York

Maybe I'll write about it later tonight - so busy lately - and I'll be in San Francisco on Sunday at Emetrics Summit (at the Palace Hotel) in case anyone is attending - please say hello. 

 

 

Apr28
Facebook worth 9 Billion Dollars?

Would you pay 9 billion dollars for Facebook?  Yes/No?   Actually, that's what Henry Blodget thinks Facebook is really worth - I read about the 9 billion Facebook valuation a TechCrunch post titled Blodget Says Facebook Is Only Worth $9 Billion, Hypothetically Speaking

 "....Today, Henry Blodget & Co. at Silicon Alley Insider try to peg valuations on 25 private Web companies. Facebook is at the top of the list, but it is valued at $9 billion instead of the $15 billion that Microsoft’s investment put on the company. Why? Because everyone knows that the $15 billion is too high, so SAI decided to apply a 25X multiple on Facebook’s 2008 revenue forecast of $350 million. Does that make its valuation correct? Probably not. But in the absence of any true market pricing, anyone can go ahead and make a guess."

I think that sounds right - 15 billion for Facebook sounds too high - not that Facebook isn't worth 15 billion - but who'd pay that much for it? 

Apr27
WAA Panel: Web Analytics vs. Audience Measurement & the WAA's Raucous Caucus Reception - May 4th, 2008

I meant to post this earlier - just incase some of my readers are in San Francisco next weekend (and attending Emetrics Summit is not actually required for all of what's listed below) - here's some information you might want to keep track of.

I'll be on the 4:30PM - 6:00PM Panel, by the way:

WAA Panel: Web Analytics vs. Audience Measurement & the WAA's Raucous Caucus Reception

 

Dear WAA Members:

Looking for a rowdy good time of extraordinary measure?

Join fellow members and web analytics professionals from around the world for the Panel Discussion, followed by WAA’s fun-filled Raucous Caucus and Networking Reception. Learn more about:

  • Panel Discussion: The Role of the Web Marketer and Analyst versus How We Use Online Advertising Tools and Audience Measurement Data
  • WAA’s vision for the future and the exciting opportunities coming in the year ahead
  • How you can benefit more from your WAA membership
  • Opportunities to get involved and make an impact in this dynamic industry

When: Sunday, May 4
(Immediately following the WAA Base Camp and the evening prior to the eMetrics Marketing Optimization Summit)

Where: Palace Hotel, Gold Ballroom
2 New Montgomery Street
San Francisco, CA

Time 4:30 - 6:00 pm, WAA Panel: Web Analytics vs. Audience Measurement
6:00 - 7:30 pm, Raucous Caucus Reception

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