Thoughts about TechCrunch’s post on Canary In The Coalmine: NYT Sees First Decline In Online Ad Revenues

Posted by Marshall on December 24, 2008 | Link It

Canary In The Coalmine: NYT Sees First Decline In Online Ad Revenues

Posted using ShareThis

Note: I saw I can use “ShareThis” to post to my blog via Social Media - though it doesn’t really add anything more than the link back.   More and more, I’m finding that my blogging is spilling into my Facebook Feeds and into Friendfeed - and I’m trying to bring that richness back to this blog - but so far, haven’t had much luck.

It seems none of the plugins I’ve found actually replicates my entire Facebook profile feed as a widget that I can put in the sidebar - Facebook Connect doesn’t seem to do that, either, at least, not yet.

Next year, I think we’ll see more and more blogging morphing into mini feeds, like what we’ve seen in Facebook, FriendFeed and even, the Google Search Wiki.

And mind you, for the New York Times to have declining online ad revenue just bespeaks to the overall weakness of the economy - advertisers are holding back, more and more on spending - partly because, people have less and less money left to buy anything.

With out that - money, liquidity, credit - whatever, the only thing left is advertising for Branding, or to inform of an event or service.

What’s surprising is the downturn in advertising at the New York Times wasn’t more.

BTW, an interesting side thread on more activity going into mini feeds and away from blogs - and dare I say - newspapers - Of Course There Is a Social Media Backlash Coming.

But, so what - maybe mainstream media will turn into one big social network next year (who knows)?  My point being - if people are getting more involved in mini-feeds and micro blogging - maybe that’s because they suit us better - in some ways.

That’s what I’m grappling with too - I want to bring the richness of Facebook into my blog - but the functionality just isn’t there quite yet  - and I read well over 200 feeds a day - and comment on a lot of it - and that stuff is going into my Facebook feed and into Friendfeed - but not here ….

…. wouldn’t it be nice if it could also be here and illuminate my blog posts?

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Filed in Google, Online Marketing, Web Analytics
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Google Search Wiki vs. Creating your own Content

Posted by Marshall on November 30, 2008 | Link It

Just wondering if it makes sense to do one thing Google wants vs. another?  I mean, there’s a new tool Google released 2 weeks ago that tells you all the keyword phases you could advertise on connected with a theme, that you are letting money on the table, by not advertising these words (which is good for Google).

On the other hand, assuming I did not advertise but just took the time to create meaninful content on these keyword phrases, maybe I’d get the traffic, except I would have to really streach what I’m writing about and maybe make up stuff I really don’t know very much about.

And I think that would be doing a disservice.

Or I could go and work on the Google Search Wiki for the keyword phases a care about and make sure I comment all over the place and make sure people know my point of view - and get traffic that way.


I would opt for the latter over the former - as this is the future of Search and is more honest and transparent, in my opinion.

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Are More Companies Turning to Social Media in this Economy? - Not Yet, Comscore says so

Posted by Marshall on November 20, 2008 | Link It

Ok, I see this post by Dawn Foster at Social Media Today (where some of my posts are also published) asking the question if  More Companies Turning to Social Media in this Economy?

I like questions I can answer, and this one, I can answer - used Comscore Media Metrix because it already categorizes sites and has a Conversational Media Category in the Core Products.  The problem is that I can’t tell the difference between normal growth and accelerated growth due to the Econony using this approach.

Given the problems with the Economy began to unravel in the fall of 2007 and really excelerated this Spring - there doesn’t seem to be any evidence Social Media is being used more, just now, because of The Economy.   Too bad - but hey, that’s what the data shows.

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