I was recently contacted by Helene Fritzsche, who lives in Austria, on a new Social Media Analytics Evaluation Framework she came up with, as part of her Master’s Thesis. Here’s an info graphic related to that framework, as well as general information, which is on the site.
I’m hoping to get a chance to speak with Helene soon, and get a bit more in depth information and how and why she came up with this framework – which looks pretty good, as afar as it goes. I think the whole point of it was to make the evaluation non-technical. In doing that, she may have left out features that should be explored, but she also captured a lot of information that, is often difficult to get at in one place.
Caveat, some of the things she calls out in the evaluation matrix are relative, such as the amount of time the platform covers (this might be anywhere 30 days, or 2 years, out of the box) depend on how long you have had the implementation running.
I’ll have more information about the SOMERO matrix as I get it – but welcome comments on it and think this kind of thing, where the community steps up to the plate, to disambiguate the choices users need to make with these platforms, or with any emerging technology, is why I wrote my book (which, I hope, someday soon, sparks a revolution).
Interesting – but the title of the Infographic – Do We Need Another Tool? Just highlights the real problem I found between the VC and Angel funding of platforms to succeed in just one or two things, and the more and more fragmented needs of users of these platforms, that really want one platform, one tool, to answer all their needs, but can’t find it.
Instead, they have 15 tools, that all do some things well, and others, not so well, with occasional overlaps.
Talking about Conventional Wisdom – The World – they way the world works … with all due respect to VC’s and BootStrapped Startups that want to succeed, make massive exits, just like Radian6 did last year – doesn’t any one care about the fact that being good at just one or two things, means you pretty much failed at the others?
How are these platforms inter-operating? - Do they? Of course not – it’s not in the VC Funding Plan – unless a company can make enough money off of a feature (often by getting it funded upfront), they won’t develop it.
