For those of you who are interested, here’s the presentation I gave today with Venuelabs.com on Social Media Analytics for Retail Stores.  The webinar went very well and I think we got to some interesting questions and insights – it was for a select audience, no doubt, that needed what Venuelabs has to offer (with storefront analytics).

To be honest with you – the LBS approach of Venuelabs and the class of LBS Analytics Platforms that are quickly evolving  is actually much better suited for online listening – esp if a physical location is a large part of the consideration set (what is being looked at, or for); a lot of noise and ambiguity is lessened that way.

Sure, lots of people won’t be checking in or otherwise sharing information when it’s connected with medicine (doctor’s office checkin, for example) whereas they will at the Supermarket (Whole Foods, A&P, Stop and Shop) or clothing stores (Men’s Warehouse, JC Penny, Macy’s).  Computers are always hot (Apple Store, Best Buy, even PC. Richards), but many kinds of activities aren’t shared so much, and won’t yield the same results – so this also has to be studied and thought about more, to see where technologies make sense to deploy, and where they don’t.

A big case is Politics, I bet Venuelabs could be very helpful there as a polling and campaign (literally) monitoring and tactical solution (provided tactical measures are defined in the first place – talked about that in London last week).

Enjoy the presentation – and I’ll have the recording and link ready to share once I get it from Venuelabs.