I spent 3 hours tonight learning a bit more about SONAR.ME at SONAR’s headquarters in Chelsea, NYC.

Sonar.me is a iPhone/iPad application that allows you to check in to a location in Foursquare, Twitter and Facebook, all at once.  In addition, it has the ability to cross-relate your check-in with other people you may be connected to on your social graph, or should be connected to.

Being a mobile – geolocation application, much like Foursquare, though much younger, as of yet, Sonar.me uses an analytics platform called Mixpanel to manage much of it’s Analytics (http://mixpanel.com/streams/?from=partner) .

I was able to see and interact with the Mixpanel data tonight, as well as suggest improvements for tracking and Analytics.

There is a lot of room for SONAR.ME to cut data in finer slices than Foursquare is doing today – and we largely talked about what the landscape might look like were SONAR to do this.

Analytics being used by SONAR.ME

In addition to Mixpanel (Mobile activity)

- Sailthru (Email Clickthrough)

- Google Analytics (Webpage traffic)

- Awe.sm Links – Using specialized links on Twitter and live marketing to track marketing effectiveness

- Facebook and Twitter Analytics

While I briefly looked at Sailthru, I did not get to see all of the analytics offerings SONAR.ME has in house (they are in the same office as BUZZD.com).

One of the main challenges that SONAR, or any mobile app, needs to face is how to motivate people to use the platform regularly, hopefully, daily.

I gave SONAR.ME a great deal of my own opinions, which also moved them forward.  More to say about SONAR.ME after I process what I just saw tonight.