So much going on – launch of Social Media Analytics And Web Journal, July 20th to July 26th

With the closing down of Google Labs plus the rise of Google + news as been spreading that Google is becoming more mature but somewhat less interesting, becoming more like ……… Microsoft.  But, at least, the 20% time that we know is one of the things that make working at Google, if your an engineer, that is, better than anywhere else, is still going to surviveGod forbid that Google get rid of that!  Meanwhile, Twitter has been going through changes of it’s own and one has to wonder if Twitter will become more boring too.   And Google just released a quarterly magazine on Thought Leadership … but when did Google ever do that before -whereas that’s exactly the kind of stuff Microsoft is good at putting out a lot of – same thing with IBM.

Google, join the club of boring but successful large corporations.  And some wax poetically about not loving or trusting Google and Google +.  And guess what, some are predicting you’ll be able to sell your Google+ listings sometime soon.

According to GigaOM:

Another possibility, of course, is that Google has begun to realize that Facebook and Twitter have been eating large portions of its lunch — or what should be its lunch — by taking over the social aspect of the web, features that are becoming more and more important as a signal of user intent, and therefore a crucial part of what advertisers are looking at. All of that chips away at Google’s core business of search-related ads, and explains why the company was so eager to launch Google+, and why Larry Page recently made success in social a key factor in Google’s compensation scheme.

Well, at least, according to Tiffany Zimmermann, Marketing Manager at Stratigent, you’ll want to read my book on Social Media Analytics because ….

… I believe that 2012 will be somewhat less about talk and more about action. Below is a list of what I feel to be likely important in the world of digital marketing for 2012.

… Endless demands for super-granular ROI and analysis

…  Enabling physical objects ( Check out the Jimmy Choo campaign which used Foursquare to hunt down a pair of physical trainers

She has a lot more to say and it’s all good, and I agree with it all.   Having said that – many of the platforms now out there for Social Media Analytics, outside of Web Analytics (which are fairly mature now) just are not up to the job yet – read my book and get the whole picture – to the extent that anyone has figured it out.  Besides, according to ReadWriteWeb, jobs for Data Scientists are exploding and will blow off the roof, pretty soon.



In what’s likely just the beginning of a long-term story, job listings indexed by employment search engine indicate that market demand for data scientists and people capable of working with “big data” took a huge leap over the last year. David Smith of Revolution Analytics performed several related queries and posted the results today on his company’s blog.

Another reason to read my book, but enough self promo – a few people have told me it’s too blatant - so I’ll try toning it down.

There was that terrible explosion in Oslo, Norway that happened last week; I’ve been in Oslo a few times recently and have friends there and it saddens me to think about the suffering that has caused, along with the loss of life.  Stuff like that rarely happens in Norway, at least, from what I know of it.

Saw Captain America last week  – I feel Super Hero fatiqure – I think I’ve been seeing a new Super Hero or Comic Book movie just about every weekend since early May (at least, it feels that way).  But get this – you know those 3D Glasses – well, they hurt the eyes … which is what I’ve been feeling when I go to the movies and use the 3D glasses.  However, in the case of Captain America, it was worth the hurt – the movie was fantastic and would not have been as good without the 3D Glasses.   On the other hand, the Thor Movie was not shot in 3D and I saw it both ways, and it really didn’t make much difference if you saw the movie in 3D or not.

Gary Angel at Semphonic continues to put out some fantastic posts on segmentation over at SEMANGEL, thought the last few posts have been devoted to a tiff that between Adam Greco and Gary on the ways people treat Omniture work, itself, it’s more of an insider’s Analytics argument if you ask me, and I wish I had the bandwidth to track it, but honestly, don’t find canonical differences in how platform work is perceived to be as interesting as the other material Gary speaks about regularly.  Then again, I could ask myself “…interesting to whom”?   If I worked on Omniture as much as Gary Angel or Adam Greco does, I guess I’d be interested in any little detail of how people perceive work being done – but as I’m not so involved, I don’t care.  It’s all contextual.

Anyway, I’ve looked at before, a few years ago, but it seems to be in the news again, at least on ReadWriteWeb, so I probably should take another look.  Meanwhile Steve Rubel put out an insightful post on Google + that is worth a read, and I realize I need to update the Google+ code on my Google+ button.

On another note – Sysomos MAP and Sysomos Heartbeat have had some updates recently – I have begun to look at them but haven’t had time to write my own post about it, not yet.. that is.  I hope to have a long post written in the by the weekend – but I’m bogged down right now – but it is definitely a to do for me.  Meanwhile, take a look at what is up on the Sysomos blog.

And if your needing to know what the value of Facebook may be - take a look at the friend of friends numbers and how good they can be, a fantastic post!

For every person who likes a page on Facebook, there are an average of 50 other friends who may be reached via advertising.

That’s one of the key findings from a new white paper from comScore and Facebook, which examines how social media brand impressions reach fans and their friends throughout Facebook, as opposed to just on brands’ pages.

Meanwhile, I found this post ThinkNear fascinating and can think of several applications for it.  In fact, I wonder if ThinkNear can do for Social Media what it does for foot traffic?

ThinkNear is an automated system that lets businesses set their goals, input their historical slow times and how much they want to discount their products. Then ThinkNear pulls in a wealth of data from the store, and locally relevant information like weather, events and traffic to help figure out when a location needs more business. The system can push out location-based ads with discounts that are good for a limited time to help improve traffic during specific periods. Users then theoretically come in and present a code to redeem their discount, helping the merchant track the success of the program. ThinkNear also monitors the effectiveness of the ads to tune its future promotions.

Not only does ThinkNear have the potential to bolster traditionally slow periods, it’s also very simple to use for merchants. Many business owners are being asked to manage their online presence and work with sales teams to craft multiple discounts. They’re being called on constantly by sales people looking to tap their local ad budget. ThinkNear is more of a set-it and forget it solution, so merchants don’t have to manage it closely. It still has to produce results to be useful, but at least merchants are spared considerable logistical headaches.

To end this post, I’ll be looking at Comscore’s Social Essentials shortly.

One thought on “So much going on – launch of Social Media Analytics And Web Journal, July 20th to July 26th”

  1. Hey Marshall,

    Thanks for letting your readers know about our Sysomos updates! Can’t wait to hear your thoughts after you get some time to play with them for yourself.

    Sheldon, community manager for Sysomos

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