The other day I wrote a post on Thoughts about Influencer Identification and why it’s not good enough and mentioned the names of 4 wines I tasted at a Corked.com wine tasting I was at.   Well, it turns out my blog post now ranks on the 2nd or 3rd page of Google search results for each wine.

Go try it for yourself, just take each wine I wrote about it and pluck it into Google – I bet over time the rankings will get higher (closer to the first result).

True – each wine label/year that I wrote about had between 10000-17000 pages indexed in the search results – but considering the post isn’t even two days old – that’s not bad!

What kind of traffic did I get by mentioning those 4 wines?  Well .. nothing much from Google and 27 visits to the post in the last 2 days (as of this writing) but it tell me that if we use names of niche and boutique brands a lot more often – we’ll pick up a share of the traffic on them and if you do that alot – it can add up – which is the long tail concept.

Just a thought on sunny Friday in New York City.