As alluded to last week, I’m formally announcing I was invited to speak (and accepted) at the next Communications on The Top Forum of Top Managers on February 17th, 18th 2011 in Davos, Switzerland.
Last week I mentioned
….. new Communications on the Top conference in mid February, 2011; the details are still being worked out.
( I always wanted to go to Davos for the WEF but must have somehow dreamed up Davos after the WEF – just as well, from what I heard the global elite are as clueless about where the world is going as the rest of us and Jeff Jarvis’s accounts from the WEF in Davos and Dubai the last two years strongly supports that). Interestingly, one of the first things the Keynote presentation at the Communications on the Top will cover is the feedback from the 2011 WEF.
This week, with the first batch of speakers for next years’ conference being announced it hit home ….. details of my presentation topic are still being worked out – you can see some of the people who’ll be joining me in Davos next year (and I hope some of my readers are among those who attend). On the Top happens a few weeks after the WEF -
Ok, so here’s the program for next years conference in Davos – I’m listed in the program for the first day … EXCITED!!
| · Integrating SM internally
- How organisations should apply collaborative and interactive social media tools to enhance productivity and communication? · Multinational SM campaigns Marshall Sponder, SM Metrics, Web Analytics and SEO expert, owner of www.webmetrics.guru: - “How can multinational organisations create a social media campaign to target a number of markets?” · SM into existing PR campaigns Kerry Bridge, Head of Digital Media Communications, EMEA and Global Sector at DELL: - “Best practices of integrating social media into an overall PR campaign” · SM and the emerging markets - Social media impact on PR. Focus on the emerging markets: How far has SM advanced? How is it is currently being used by PR? How is it different from the West? |
Forum Program 2011 – Draft Version
* This draft version is subject to further changes
| 16 February 2011 – arrival | ||
| 19.30-22.30 | Shatzalp Hotel: Mulled wine welcome party (informal) | |
| 17 February 2011 – Day I | ||
| 09.00-09.30 | Registration, coffee | |
| 09.30-10.00 | Welcome speeches: organizers, partners, VIP guests | |
| 10.00-10.30 | Keynote speech/presentation:
· What did WEF 2011 teach us? |
|
| 10.30-11.30 | Discussion/Keynotes:
· New challenges to the communication profession & industry - What will be the next big sales concept in PR? - Return on Investment: how do we prove the worth of PR? - Regulating and professionalizing the industry: How to regard the PR profession as equal to Law/Accountancy? |
|
| 11.30-12.00 | Coffee break | |
| 12.00-13.30 | Panel discussion with politicians, journalists, public/social figures:
· Reputation and Publicity: on/off-line. The next step? - Online Transparent Reputation: assessing and mobilizing networks of influencers - to be specified later |
|
| 13.30-14.30 | Lunch | |
| 14.30-16.00 | Social media
Section moderator: Stephen Davies |
Political communication
Section moderator: Jolyon Kimble |
| · Integrating SM internally
- How organisations should apply collaborative and interactive social media tools to enhance productivity and communication? · Multinational SM campaigns Marshall Sponder, SM Metrics, Web Analytics and SEO expert, owner of www.webmetrics.guru: - “How can multinational organisations create a social media campaign to target a number of markets?” · SM into existing PR campaigns Kerry Bridge, Head of Digital Media Communications, EMEA and Global Sector at DELL: - “Best practices of integrating social media into an overall PR campaign” · SM and the emerging markets - Social media impact on PR. Focus on the emerging markets: How far has SM advanced? How is it is currently being used by PR? How is it different from the West? |
· Communications in politics
- How do politicians view the role of communications when they come to make political decisions? · Publicity and Politics - Web 2.0 and Political Leaders - E-Government and Government 2.0 · to be specified later · to be specified later |
|
| Discussion:· How to educate staff on using social media in their own free time safely and without detriment to the organisation? | Discussion:· From West to East: is the balance in communications leadership changing? | |
| 16.00-16.30 | Coffee break | |
| 16.30-18.00 | Keynote speech/presentation:
· Marketing, Branding & New Media: - Creating socially responsible brands through social activist techniques and delivering measurable business results in an increasingly competitive environment – identifying and aligning the brand with a relevant cause and mobilizing influencer relationships to maximize the impact of that alignment - A strategic mix of integrated communications (PR, Social Media, Paid advertising) can influence business outcomes – how to capture more budgets for efforts by demonstrating combined ROI of these communication efforts? |
|
| 18.00-22.00 | Dinner party – evening dress code (formal). Location: Belvedere Hotel | |
| 18 February 2010 – Day II | ||
| 09.00-09.30 | Registration, coffee | |
| 09.30-10.00 | Case study: Social media
· Social media in Corporate PR |
|
| 10.00-10.30 | Case study: Investor Relations and Crisis Communications – PR startegy focused on financial and crisis communications
· “Nuclear renaissance and financial stability in the age of crisis.” Vittorio Amedeo Alessio, Executive Director, Media Relations (Italy) at ENEL |
|
| 10.30-11.00 | Case study: Marketing
· The concept of paywalls and its effect on PROs activity |
|
| 11.00-11.30 | Case study: Political Communicatios – Communications with governmental structures and public executive bodies
· “Evidence based policy research: interactions with public bodies.” Louis de Schorlemer, Director of Communications (Europe) at GALLUP |
|
| 11.30-12.00 | Coffee break | |
| 12.00-13.30 | Blind Session Discussion:
Moderator: to be specified later · Invited guests are thrown topical problems: “How would you handle them?” - Topical problems are to be specified later |
|
| 13.30-14.30 | Lunch | |
| 14.30-16.00 | Crisis communication
Section moderator: Roland Binz |
Financial communications & IR
Section moderator: Andrew Izmailov |
| Spencer Baretz, Hellerman Baretz Communications:
· “Litigation PR, the next wave of corporate and crisis communications: essential points and considerations” W. Timothy Coombs, Ph.D., Professor at the Nicholson School of Communication at the University of Florida: · Crisis research: “Situational Crisis Communication Theory as a Foundation for Evidence-based Crisis Communication” Ansgar Thiessen, Swiss Association for Crisis Comms, Media & Comms Studies Department – Fribourg University: · “Crisis management in the media society: Communicative integrity as the key to safeguarding reputation in a crisis” |
· Reputation Management in M&A (Mergers & Acquisitions)
· Communicating negative financial results · Changes observed in Investor Profile 2010 |
|
| Discussion:· The best crisis communications are the ones you never hear about: pros and cons | Discussion:· Regulations versus creativity | |
| 16.00-16.30 | Coffee break | |
| 16.30-18.00 | Discussion/Keynotes:
· Reputation Management and Evaluation: a matter of Trust - Talent management: how to effectively engage internal stakeholders as a competitive advantage in a global market? - Cross-cultural communications: how to increase performance on internationalization/global companies? - The state-of-art of Reputation Management in the post-media clipping era |
|
| 18.00-19.00 | Closing conclusions & observations: organizers, partners, speakers, VIP guests | |
| 19.00-20.00 | Closing Dinner Buffet, location: Davos Congress Centre | |
Related articles by Zemanta
- Is Another Economics Possible? (economix.blogs.nytimes.com)
