Speaking at Columbia Business School Alumni Club – SOCIAL MEDIA FOR BUSINESS & ENTREPRENEURSHIP

Speaking at SOCIAL MEDIA FOR BUSINESS & ENTREPRENEURSHIP Alumni Club on June 16th – Here’s the information – hope you’ll join me if your in New York City at this time.


—It’s Here to Stay—Now What?
Event Date: Wednesday, June 16th, 2010 at 6:30pm

Please join us for a very informative panel about social media, for the corporate marketer, the small business owner, and the “newbie” social media user.  This will be the first of a seven –part educational series of social media events which will cover the full spectrum of issues regarding social media (e.g., how to utilize it to promote business and build a brand/franchise, personal branding for your career, measuring ROI , etc.).  At the end of the event, volunteers will be stationed at the Samsung computers for hands-on show-and-tell.

Date: Wednesday, June 16, 2010

Time: 6:30 – 8:30 pm (includes refreshments, one-hour panel discussion and Q & A)

Location: The Samsung Experience, 10 Columbus Circle, 3rd Floor, New York 10019

Cost: $25 for CBSAC/NY members/ $35 for Non-Members

Click here to buy tickets!!!

Become a member of  CBSAC/NY
Moderator: Dorian Benkoil

Panelists: Marshall Sponder, Jeremy Merrin EMBA ‘00, and Lawrence Sherman, FACME, CCMEP

Dorian Benkoil has over 20 years’ media experience and is currently SVP and Senior Consultant at Teeming Media (www.teemingmedia.com), a NY-based strategic digital media business and editorial consultancy.  He was previously Editorial Director for Mediabistro.com and has worked at ABCNews.com, Fairchild Publications and CNET.com.

Marshall Sponder is a Social Media and Analytics Consultant and Founder of www.webmetricsguru.com –a blog renowned in the industry. His major clients include award-winning agencies such as Porter Novelli and Converseon. He previously worked as a Senior Web Analyst for Insights Group at MONSTER Worldwide, Inc. as well as at IBM.com. He also co-leads the Meetup Group: NY Data Stories.

Jeremy Merrin, EMBA ’00 is the Founder & CEO of Havana Central (www.havanacentral.com). One of the locations of this Cuban restaurant chain was formerly known as the West End Gate, a landmark bar/restaurant and still a meeting place for many Columbia students. Prior to becoming an entrepreneur he was Executive VP of Business Development at iParty.com.

Lawrence Sherman, FACME, CCMEP, is a medical educational professional known worldwide for using new and unique approaches such as social media in medical education.  He works for Prova Education (www.provaeducation.com), an evidence-based continuing medical education organization for physicians and healthcare professionals.

Sponsored by the CBSAC/NY Social Media Committee and Sobel Media Events and Samsung with special thanks to Cecilia Pineda Feret ’92 and Bill Sobel.

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