A few days ago I posted about Extending  your keyword community using Social Media Monitoring and my mind has been racing to prove it works and to give my readers an example of what that would look like.  But also, I’ll be in London next month and I want to give my readers and attendees practical, workable examples – hands on stuff.

With that in mind – what can we do to find influentials who are in the searching for things that would also lead them to search for “Cuban  Food” (in this example)?

I decided to use Sysomos Map to find a list of influentials for Cuban Food in New York – people to reach out to because the search funnel from Microsoft AdLabs, shows what people are looking for before they searched for “Cuban Food”.

First step is writing the Query for Sysomos Map – and the practical examples will be saved in a spreadsheet at the end of this post.   I used the funnel element in the far left, “cuba“.

cuba AND “New York” AND (“New York City” OR NYC )

I used geolocation and found just those people in the Tri-State area that someone who could reach out to in person.  Some of the blogs clearly weren’t in NYC event though the geolocation says they were.

The idea would be to generate a list of using Sysomos and then cross off anything that doesn’t fit (isn’t local, isn’t on topic).

I did the same for Twitter and found 3 accounts that Sysomos claims are located in NYC.

http://twitter.com/vuelosdesdenyc

http://twitter.com/cubababy_1

http://twitter.com/infocinelandia

Normally, I’d do all the search funnels and produce a report based on all this information – it’s not easy, but its not that hard to figure it out.

You still need to know how to reach out to influencers – but that’s a whole different conversation.