Social Media – what it is, and what it really is

Posted by Marshall Sponder on December 02, 2009 | Link It

I had a few thoughts today and I didn’t want to forget them and while reading Six Pixels of Separation tonight I was reminded of the differences between using Social Media (which we agreed in our Influencer Summit, and else where, will soon be renamed to something else – as everyone is sick of calling what we do “Social Media”) as a tactic vs. Social Media as an evolution in how a business operates and is structured.

It seems to me if your going to use Social Media as another marketing channel, it’s not going to work nearly was well as if you also change how you think about the business and even, how the business is structured and run  .. but that’s just my opinion.

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These are the current comments for "Social Media – what it is, and what it really is"

Ed Hartigan
12/03/09 @ 6:35 am

Hi Marshall,

I was at an event last night, and one of the speakers talked about ‘social media’ as being completely the wrong term to describe the industry. Do you think the problem is when we hear ‘media’ we naturally associate it with ‘mass media’ which is the polar opposite of what social is?

wikiepdia defines Media in the context of communication as:-

‘In communication, media (singular medium) are the storage and transmission channels or tools used to store and deliver information or data’

Is what we are seeing is good, old fashioned conversations using ‘media’ as the platform?

What were the suggestions from the Influencer Summit on correct terminology?

Would love to hear your thoughts.

Ed



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