I chucked when I read a line about how 66% of Enterprise clients would abandon Omniture, Coremetrics and WebTrends for free alternatives (Google Analtyics) in the new Forreter Study on the Strategic Use of Web Analytics in the Enterprise which was linked to off of Eric T. Peterson’s blog – I’m not surprised at all – and the way many organizations use analytics, I can’t blame them:
The merits of free are compelling.Web analytics tools, 66% would consider displacing them with a free alternative. While the primary driver for this consideration is cost, 60% of enterprises are more likely to consider a free tool now because of recent improvements in free solutions. Additionally, 52% are enticed by free tools because they allow enterprises to invest more in the people necessary to drive insight rather than the technology used to collect and analyze data.
No doubt, Omniture saw the handwriting on the wall, the sale of of Omniture to Adobe last month made sense, 1.8 Billion dollars sense. Ha.
[...] No one wants to pay for experimentation, for the most part, they only want to pay for results, and they want to bill it by the hour, or half hour. Is it any wonder why analytics doesn’t get done that well by agencies (or in house corporate … we don’t want to leave them out, either)? It’s no surprise to me that 66% of Enterprise Clients would abandon Paid tools for Google Analtyics – a…. [...]
[...] No one wants to pay for experimentation, for the most part, they only want to pay for results, and they want to bill it by the hour, or half hour. Is it any wonder why analytics doesn’t get done that well by agencies (or in house corporate … we don’t want to leave them out, either)? It’s no surprise to me that 66% of Enterprise Clients would abandon Paid tools for Google Analtyics – a…. [...]
[...] No one wants to pay for experimentation, for the most part, they only want to pay for results, and they want to bill it by the hour, or half hour. Is it any wonder why analytics doesn’t get done that well by agencies (or in house corporate … we don’t want to leave them out, either)? It’s no surprise to me that 66% of Enterprise Clients would abandon Paid tools for Google Analtyics – a…. [...]