Internet gaining on TV – will outpace it by 2013 in Canada

I don’t know if we have a chart like this for the United States – but in Canada – the IAB, there, released a report that says – Attention Marketers/Media: “By 2013, You Can’t Hide Behind TV Media Anymore” and seems to fall in line with the Forrester report I wrote about the other day on 47% of the CMO’s will spend more on social media marketing – good to know where Forrester said spend on Social Media would increase by 100% by 2014 – ok, they’re not the same thing – but it’s a trend, and it’s moving online.

Iabmediaagentwildfire


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  1. [...] development that could accelerate spend on Social Media past what Forrester predicted (see IAB Canada study – and 47% of the CMO’s will spend more on social media marketing – good to know) – [...]

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