Internet gaining on TV – will outpace it by 2013 in Canada

Posted by Marshall Sponder on August 02, 2009 | Link It

I don’t know if we have a chart like this for the United States – but in Canada – the IAB, there, released a report that says – Attention Marketers/Media: “By 2013, You Can’t Hide Behind TV Media Anymore” and seems to fall in line with the Forrester report I wrote about the other day on 47% of the CMO’s will spend more on social media marketing – good to know where Forrester said spend on Social Media would increase by 100% by 2014 – ok, they’re not the same thing – but it’s a trend, and it’s moving online.

Iabmediaagentwildfire





Post comment as twitter logo facebook logo
Sort: Newest | Oldest

Trackbacks

  1. [...] development that could accelerate spend on Social Media past what Forrester predicted (see IAB Canada study – and 47% of the CMO’s will spend more on social media marketing – good to know) – [...]





UPCOMING SPEAKING

Marshall Sponder Keynotes this conference on March 13th, and conducts as Social Media Workshop on March 14th, 2012

The inaugural Social Media Analytics Summit is the first ever two-day business conference with a complete focus on social media analytics. Social media analytics enhances customer service, improves brand and reputation management, and measures overall social media success for businesses