It occurred to me while reading the New Razorfish report on Social Influencers, that it’s possible to score this on a webpage or site.  I’ll have more to say on the Razorfish report when I finish digesting all it has to say.

It would be a lot of work, but a lot of it could be automated.   The trick is in defining which stage the activity is in – that would need to be defined for a site – for the Awareness Phase - you’d look at unique first time visitors, or visitors who look at content but do nothing else.   For the Consideration Phase, you’d set up segmentation is site analytics to look at return visitors who look at at least 2 pages, for example, per visit – this can vary from site to site, but would need to be pre-defined.   For the Action Phase – only those visitors in your lists (see below) who took a specific action that is predefined – would be counted.

You would need to collect a list of close family and friends urls and then look at site referrals from them to a page in question or a site – (at the top of the pyramid) and give them a bias per individual url (meaning that each url would need be given a weight of 1-5, according to the Razerfish methodology).

Independent Bloggers - same thing, the urls of the blogs – the list needs to be updated in Database and scored – probably using a influencer weighting similar to what www.radian6.com produces with the New Influencer Widget.

For contributions to YouTube, you’d use Compete’s Referral Analytics (one example) and see what percentage of site traffic goes to YouTube – if any, or you can use Radian6 to figure out all the YouTube Contributions, then score accordingly – or use Radian6′s score and adapt to the Razorfish Method.

Corporate Bloggers would need to be kept in a list as well – basicly, you need a database that’s updated on a regular basis – upon consulting site referral logs.

It’s food for thought – though I’ve never formally tried to do this – I see that it could, in fact, be done – if one had enough of a reason to try.

Just a thought on this Tuesday evening in July.