140Conference – analyzing the datastream with SM2 Techrigy

Posted by Marshall Sponder on June 19, 2009 | Link It

I was at Jeff Pulver’s 140 Character Conference this week part of the time, and when I could not be there (due to work) I decided to subscribe to the entire data stream so I could read it later.   But then, I thought, why not analyze that data stream in a Social Media monitoring platform – so here’s what I found, quickly, using SM2 Techrigy.

I don’t have the time time morning to do a deep dive analysis of the data – I’m just going to present the basic charts Techrigy provides and do a more in depth analysis at another time, soon.

It happened this week

Since #140conf happened this week – the spike on 6/16 makes sense.

The majority of the activity was on Twitter – which was no surprise since the conference was about Twitter.

The Audience, online, was much as Twitter’s audience is known to be, mostly male 35 years old or older – Eric T. Peterson said as much on Wednesday morning in his 10 min presentation.

The Cloud Category Tag Cloud -

This contrasts with the Author Tag Cloud, which was very different and more about who spoke.
Now, i don’t have time to look into the positive and negative brand references of #140conf but SM2 Techrigy has categorized them.  I guess, I can’t verify, at this moment (no time) the quality of this segmentation – but if I were Jeff Pulver, maybe I’d want to look at this and I’m happy to output the whole thing for him.  Could be the “negative opinion” is not about the conference, but something said there – and there was a lot going on about Iran, etc.

Most of the content was of favorable tone – but we’d have to look at the tweets to be sure

The emotions in the datastream ran the full spectrum and the results could be isolated by clicking on each chart element.  Many conversations had more than one emotion.

And the Conference was covered all over the globe.

… the the bulk in New York – but there were Tweeters everywhere spreading the message.



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UPCOMING SPEAKING

Marshall Sponder Keynotes this conference on March 13th, and conducts as Social Media Workshop on March 14th, 2012

The inaugural Social Media Analytics Summit is the first ever two-day business conference with a complete focus on social media analytics. Social media analytics enhances customer service, improves brand and reputation management, and measures overall social media success for businesses