Read Robert Scoble’s latest post on having a website or blog that reflects the state of technology 2010 at scobleizer.com and was pretty impressed, getting me to think about how much of technology improvements haven’t yet filtered down most blogs or websites, yet.

Thinking about it, a bit more, there’s probably a long latency period where something new appears, but isn’t able to be used yet, and with so many web services appearing, stuff Scoble mentions, might be missed. For example, Robert Scoble has geolocation, his twitter, facebook, friendfeed, ETC, as blocks on his blog
, but a lot of people haven’t decided that want those services, or what they’d do with the information they’re displaying about themselves, or, even a willingness to create all that information to share.

And most businesses still haven’t “really” embrassed Social Media, for all the talk about it. But, going one step more, most people, most business, are not operating trasparently, anyway, so why would most business want to really embrase tools created for trasparency, when they don’t operate trasparently, internally or externally?

But …by 2015, one can assume, predict even, it will change.

My main thought about how business will change by 2015, consumers will make choices based on information they get in real time, rather than branding and marketing hype.