Gregory Gallent starts off with his story about Shorty Awards and David Berkowitz talked about his work with 360i and Twitter.

Slides will be available later on. David talks about his recent Texas trip and everywhere he went, Twitter was there.

The place, Legands, next to The Empire State Building, is packed.

Customer Interaction – not selling anything, but customer service benefits from Twitter.

Various sites benefits from use of Twitter

Top Twitter Tools
1. Twitter Search
2. Twist (chart your Twitter Buzz)
3. TweetMeme – popular links in real time.
4. Bit.ly (has tracking capability)
5. MrTweet (new people to follow)
6. Topify – manage email notifications
7. TwitPic (manage Photos)
8. HootSuite – manage multiple Twitter accounts.
9. Seesmic Desktop
10.TwitterFon -
11. troys’s Twitter Script (use with FF) (run with greasemonkey).

Best Practices
1. Converse
2. Avoid Link Span
3. Rule of 120, for retreeting purposes
4. Stay around, don’t give up.

Thanks to Kira for some extra notes @kiracitron

My basic feeling about this Brandhackers, it had a great collection of people I know, who were in the audience, or speaking. The tools, themselves, are quickly evolving and some tend to work best, in conjunction with others.