Ok, two great pieces of news – first, Yahoo! Web Analytics 9.5 Launched – got the news directly from Dennis R. Mortensen who is a good friend, Entrepreneur and currently in charge of Yahoo! Analytics.  Dennis is also writing a book about Web Analytics that will be published later this year.

In case your wondering, Yahoo! Web Analytics used to be called IndexTools.

Of particular interest is Yahoo! Analytics new Demographics and Psychographics capabilities – these are totally absent in Google Analytics, it’s main competitor, today – and the data comes from Yahoo! and has a high degree of confidence:

Please note that the data in reports, based on these two new exciting dimensions, are based on Yahoo! Visitor Interest data and may not be available for all your website visitors. YWA generate the output based on a sample of your visitors with their behavioral data, and YWA will only display the numbers meeting a certain confidence level.

I have an account in Yahoo! Analytics but I need to really use it now – darn … so many reasons too – and honestly, Yahoo! Analytics is better than Google Analytics, just not as well known, yet.

The second piece of news, my article on  -

Learn to Measure Your Web Presence

was picked up by The Street, today.

I’m feeling like a Pig in Mud … smiling!