The Death of Web 2.0?

Maybe it’s time for Tim O’Reilly to kill his Web 2.0 Conference, or at least, to rename it, based on a recent post in TechCrunch titled The Death Of “Web 2.0″.  According to Robin Wauters ….

“… the number of startups that contact us and include the term Web 2.0 in the subject line or message is visibly dropping (and that’s a good thing), and I hardly ever see it mentioned anymore on other technology blogs and news sites either. That’s not really tangible, so I took a look at the number of mentions of the phrase across the web, and they seem to be decreasing significantly…”

Definitely time for a name change – but maybe the traffic decrease on “Web 2.0″ is caused by “economic distress” – there’s so many layoffs in the Tech Industry now – people are more drawn to substance over hype at this time, and a lot of Web 2.0, was, in fact, hype.   I used Google Trends to try to prove the correlation between a lack of jobs and a lack of enthusiasm for Web 2.0

The chart speaks for itself – it  isn’t 100% a match – but still – to me, the organizers of conferences, like Web 2.0 Expo need to start changing the focus away from hype and into reality.

But, if  “Web 2.0″ is getting less traffic where does the traffic come to from that term?  Google drives a lot of it, which points to WikiPedia, and that’s supported by Compete.com

Volume Rank Destination Website % Total Keyword
Volume
% of Site’s
Search Traffic
Average Monthly Search Referrals
1 wikipedia.org
42.09%
0.01%
539,333,670
2 go2web20.net
8.02%
9.21%
58,014
3 youtube.com
4.08%
0.00%
277,388,537
4 web20workgroup.com
3.61%
100.00%
2,231
5 oreilly.com
3.60%
0.33%
763,247
6 oreillynet.com
3.57%
0.71%
338,316
7 paulgraham.com
3.52%
3.71%
68,978
8 digital-web.com
2.86%
2.99%
69,949
9 techsoup.org
2.14%
1.10%
134,408
10 web2expo.com
2.06%
4.07%
34,259
11 facebook.com
1.69%
0.00%
250,103,363

Just another thought on this quiet, Saturday afternoon.

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5 thoughts on “The Death of Web 2.0?”

  1. Good counter-argument. I wonder that when the economy comes back around and the industry latches back on to a buzz term, will it be web 2.0 still or web 3.0? More conference names changes :)

  2. maybe web 2.0 searches are on a decline cause people are now aware about it so not too many who are searching for ‘web 2.0′ but there could be an increase of more specific keywords related to web 2.0
    What d’ya think?

  3. Marshall, Interesting post but I want to hear more of you thinking about:

    “..but still – to me, the organizers of conferences, like Web 2.0 Expo need to start changing the focus away from hype and into reality.”

    What is the reality beyond Web 2.0?

  4. My own experience has been that Web 2.0 interest has morphed into the specific keywords “Facebook” and “twitter” among others. I think my observation supports your premise regarding hype and substance: these sites provide value to the people using them. I think that now people understand the concept of Web 2.0 and a participatory internet, they are drilling down on the most efficient and valuable ways for them to participate.

    Also my observation: If a broader term were to replace “web 2.0″ it may be “social media”. That is what I am seeing more of in blogs and news. Google is seeing the same trend: http://www.google.com/trends?q=web+2.0%2C+social+media

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