Stephen Baker mentions he was in Paris covering mobile communications and participated in the hype around it. He had a vision that it is only beginning to happening with the Mobile Web (the Starbucks Urban Legend).

The amount of data and intelligence being produced and what marketers can make of it, it will change the world (not that it hasn’t been changing massively). Where are people going and coming from?

Tribal Behavior.

If you know where the Tribes your tracking hang out, you can market there (this reminds me of Visitor Intent Web Analytics reports, clickstream reports).

Businessweek gave Stephen Baker, who just wrote a book titled “The Numerati“, to write about how people were being modeled using mathematics. The world of analytics and mathematics now has enough data to predict or model human behavior, but it wasn’t created or designed with this in mind.

One example is the Stock Market meltdown; Steve mentioned if the results are good for return on investment, then you might expect it to always be. The risk is all of uswill attempt to optimize ourselves against the systems measuring us.

Search Engine Optimization, eternal war between search engines and site owners. There should be government regulation that promotes transparancy.

Will you paid more if you are perceived by your employer as an influencer?

Are we deliberately producing more data so we can analyze it?

It is hard to prosper in our world with out using the tools of our age, such as mobile phones. Actually, the Web took hold with measurable data streams that is self reinforcing.

National Security – we can use the web data stream to track terrorists except we don’t have a good model of terrorist behavior.

We’re competing with Google (Media people) in a way, as people are less interested in where they read news and information and advertisers are less willing to take out large, glossy ads in magazines and newspaper, because of Google.

Most of what we do, we’re not thinking about, but Marketers are using The Numerati, to study our behavior in great detail.