Zoetrope – Pretty Intersting Web Analytics tool!

Posted by Marshall Sponder on November 26, 2008 | Link It

Ok, Zoetrope hasn’t been released yet and from what I’m reading on Data Mining: Text Mining, Visualization and Social Media blog Zoetrope might just well be the glue  that binds web data together in a way that makes sense of changes – here’s the video of that Zoetrope can/will do – and there are a lot of “ifs” to be answered – like how much content is going to be indexed unde Zoetrope – but what I see – is an exciting future for Analytsts, like my self, that pose questions – and use the Web Analytics and Zoetrope data to answer the questions and gain insight.

When I used to work at IBM, maybe two years ago, a Stakeholder asked me to measure the impact of changes to certain parts of IBM’s eServer pages – at the time, we had much of the link data in IBM Surfaid – but we didn’t know what was on the the page 6 months earlier – there’s no way to look for something you don’t know was there.

The WayBackMachine was no help, as it wasn’t granular enough – and as you’ll see, totally lacks the analytics capabilities of Zoetrope (see Pinning down the fleeting Internet: Web crawler archives historical data for easy searching).

University of Washington
Zoetrope scans BBC headline articles for past stories about the Ukraine.
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UPCOMING SPEAKING

Marshall Sponder Keynotes this conference on March 13th, and conducts as Social Media Workshop on March 14th, 2012

The inaugural Social Media Analytics Summit is the first ever two-day business conference with a complete focus on social media analytics. Social media analytics enhances customer service, improves brand and reputation management, and measures overall social media success for businesses