Zoetrope – Pretty Intersting Web Analytics tool!

Posted by Marshall Sponder on November 26, 2008 | Link It

Ok, Zoetrope hasn’t been released yet and from what I’m reading on Data Mining: Text Mining, Visualization and Social Media blog Zoetrope might just well be the glue  that binds web data together in a way that makes sense of changes – here’s the video of that Zoetrope can/will do – and there are a lot of “ifs” to be answered – like how much content is going to be indexed unde Zoetrope – but what I see – is an exciting future for Analytsts, like my self, that pose questions – and use the Web Analytics and Zoetrope data to answer the questions and gain insight.

When I used to work at IBM, maybe two years ago, a Stakeholder asked me to measure the impact of changes to certain parts of IBM’s eServer pages – at the time, we had much of the link data in IBM Surfaid – but we didn’t know what was on the the page 6 months earlier – there’s no way to look for something you don’t know was there.

The WayBackMachine was no help, as it wasn’t granular enough – and as you’ll see, totally lacks the analytics capabilities of Zoetrope (see Pinning down the fleeting Internet: Web crawler archives historical data for easy searching).

University of Washington
Zoetrope scans BBC headline articles for past stories about the Ukraine.
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