Social Media and the Presidential Election – Obama 4 times more visible than McCain

You know what, Jeremiah Owyang put together these stats on Social Media and the 2008 Presidential Election in Snapshot of Presidential Candidate Social Networking Stats: Nov 3, 2008


Internet Usage in United States
United States Population: 303,824,646
Internet Usage: 220,141,969
Penetration rate: 72.5%
Growth from 2000-2008: 130.9%
Stats from Internet WorldStats (Census, Nielson)

Facebook
Obama: 2,379,102 supporters
McCain: 620,359 supporters

Obama has 380% more supporters than McCain


MySpace
Obama: Friends: 833,161
McCain: Friends: 217,811

Obama has 380% more supporters than McCain


YouTube
Obama: 1792 videos uploaded since Nov 2006, Subscribers: 114,559 (uploads about 4 a day), Channel Views: 18,413,110
McCain: 329 videos uploaded since Feb 2007 (uploads about 2 a day), Subscribers: 28,419, Channel Views: 2,032,993

Obama has 403% more subscribers than McCain
Obama has 905% more viewers than McCain


Twitter
Obama: @barackobama has 112,474 followers
McCain: @JohnMcCain (is it real?) 4,603 followers

Obama has 240 times more followers in Twitter than McCain


Community Platforms/Branded Social Networks
MyBarackObama: I was unable to find total number of registered members (anyone have data?)
McCain Space: I was unable to find total number of registered members (anyone have data?)

I mean, overall, Obama had 4 times more presense in Social Media than John McCain

And, with Search Engines (ie: Google Insights for Search) it’s about 3:1 in Obama’s favor.

But don’t forget to vote Tuesday; I am certainly looking forward to it.

By the way, there was an article in the New York Times today about Campaigns in a Web 2.0 World

It seems to me Social Media and Web 2.0 are becoming more vital, perhaps even the centerpiece of campaigns, going forward:

“…..drawing on Mr. Obama’s background as a community organizer, his campaign decided early on to build a social network that would flank, and in some cases outflank, traditional news media.

“.. Many of the media outlets influencing the 2008 election simply were not around in 2004. YouTube did not exist, and Facebook barely reached beyond the Ivy League. There was no Huffington Post to encourage citizen reporters, so Mr. Obama’s comment about voters clinging to guns or religion may have passed unnoticed. These sites and countless others have redefined how many Americans get their political news.

When viewers settle in Tuesday night to watch the election returns, they will also check text messages for alerts, browse the Web for exit poll results and watch videos distributed by the campaigns. And many folks will let go of the mouse only to pick up the remote and sample an array of cable channels with election coverage — from Comedy Central to BBC America.”

Could it be, that besides having more to day than McCain, Obama had a lot more avenues to say it?

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  1. [...] a un excelente artículo de Webmetricsgurú sobre las elecciones en Estados Unidos y las redes sociales, encuentro las siguientes [...]

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