Just wondering if it makes sense to do one thing Google wants vs. another?  I mean, there’s a new tool Google released 2 weeks ago that tells you all the keyword phases you could advertise on connected with a theme, that you are letting money on the table, by not advertising these words (which is good for Google).

On the other hand, assuming I did not advertise but just took the time to create meaninful content on these keyword phrases, maybe I’d get the traffic, except I would have to really streach what I’m writing about and maybe make up stuff I really don’t know very much about.

And I think that would be doing a disservice.

Or I could go and work on the Google Search Wiki for the keyword phases a care about and make sure I comment all over the place and make sure people know my point of view – and get traffic that way.

I would opt for the latter over the former – as this is the future of Search and is more honest and transparent, in my opinion.