I took about 20 minutes of footage while attending Virtual Worlds Hollywood yesterday and today - and I was able to capture a lot of Jared Freedman’s talk on Virtual World Advertising: Lessons Learned

Virtual World Advertising: Lessons Learned
Marketing and advertising inside of virtual worlds can represent a challenge on many levels. Drawing upon over two years of practical in-world advertising experience, Jared Freedman of Code4Software will present hard statistics showing the results of advertising inside of one of the most popular Virtual Worlds, Second Life TM and some important lessons for those seeking to monetize their virtual world venues. Code4Software created the system that currently runs the largest centrally controlled advertising network in Second Life that logs over fifteen million impression minutes per month.
- Jared Freedman, President, Code4Software LLC

The show was interesting - while still pretty niche - there was enough new things popping up that if you attended sessions, you could pull out some interesting ideas, even if the specifics aren’t always there, yet.  I wrote about it earlier today Live Blogging Virtual Worlds meet the Web: The Present & the Future session at Virtual Worlds Hollywood:

Here’s the videos: