Blogs – the more you post, the higher you rank – Technorati / TechCrunch

Posted by Marshall Sponder on September 24, 2008 | Link It

TechCrunch has a post on State of The Blogosphere: The More You Post, The Higher You Rank that stubles upon a truth I found out, by accident, a few years ago.  What I started posting to Webmetricsguru.com, I usually did 4 or 5 posts a day – and it’s really hard to do that many posts on Web Analytics.

I don’t think anyone posted as much as I did, but my subject matter often strayed into adjancent areas, along with some posts that didn’t relate at all – but I felt, belonged anyway.

And now, according to 2008 State of the Blogosphere along with Erick Schonfeld’s analysis – it’s revealed that bloggers who post more, rank higher.

“…Blogging is a volume game. The more you post, the more chances there are that someone else will link to one of your posts. (Technorati rank is based on the number of recent links to your blog). The majority of the Top 100 blogs tracked by Technorati post five or more times per day, and a full 43 percent post more than 10 times per day. Meanwhile, 64 percent of the 5,000 blogs ranked lower than 600 post two to four times a day, which is still a serious commitment.”

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1 Response

These are the current comments for "Blogs – the more you post, the higher you rank – Technorati / TechCrunch"

09/24/08 @ 9:34 pm

How many of those top-100 are actually one person, not a network of people? I wouldn’t jump the gun here. I’ve found the problem w/ posting too much, the content doesn’t have time to sink into the search engines. You let that last post sit there a while in the root, search engines notice it more. At least that is my opinion/experience.

Also, think about comments. You post 10x per day and I don’t think you’ll get as many comments per post, and I’m pretty sure comments are good for SE rank. And obviously, the more you post the less time you spend editing. I think editing is very important, especially when you consider everything you write is burned into the Internet for eternity.

I’ve tried posting very frequently, not-so-frequently, I don’t see much difference in terms of traffic. I suppose it depends on where you get your traffic from and if you’re writing time-sensitive stuff.

In my experience it’s only a few posts that generate most of your traffic. I looked at TechCrunch’s stats once, that was the case there too. If you know how to write heavy-traffic posts you’ll never need to post more than once a day. Maybe a good analogy is the stock market, you don’t jump on every opportunity, you wait for strong signals. If you’re flirting all over the place you’ll be distracted.



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