QuarkBase does look interesting, if for nothing else, it tries to create a mashup of a lot of different information that normally you don’t find in the same place - so maybe, it’s worth looking more deeply into it.

For example, look at the information you get out of QuarkBase for the popular European Social Network - Netlog.com

In Short	:	Netlog is a Belgian social networking website specifically targeted at the European youth.
Tags	:	social, netlog, community, socialnetworking, blog
Language	:	Dutch
Homepage	:	http://netlog.com
Blog	:	http://www.netlog.com/go/news
Slogan/Tagline	:	-

Unless I’m mistaken, the “In Short” description is no where to be found on the site - I believe, similar to what Quantcast does in describing sites - it may have been written partly via by programming  - but I’m not sure.

The Social Popularity is also pretty interesting - for those of us who track it -

Social Popularity

Popularity of netlog.com

popular_basic

	98 bookmarks at Delicious
	23 pages posted on Digg
	90 pages posted on Reddit
	1015 page references from Yahoo! Answers
	47159 blog reactions from Technorati

	12 inbound links from Wikipedia
	0 pages made to the first page of Digg
	0 comments on StumbleUpon
	7 inbound links from Google Groups

Along with the Alexa traffic graphs comes specific business information (who is the CEO, who is the founder) and RSS Feed information is present when that’s available.  Even Twitter and magazine stories are highlighted and reported.

It’s one more indication of how much information is being “mashed up” to create more, in sum, than the individual bits of information mean, by themselves.

Gosh, even Venture Capital and Funding information appears on the bottom of the page, when available.

Definately a tool to pay with - and while your at it, look at Netlog.com, itself, a very intersting new Social Network - something more in the Europe space than here in the US.

Maybe Sebastian Wenzel, my partner in Blogspeedway.com, who writes Webanalyticsbook.com, knows more abotu Netlog.com than I do - since he’s European and the target audience for Netlog.com.