How should (do) Web Analysts spend their day?

Posted by Marshall on April 28, 2007 | Link It

Avinash Kaushik wrote a post about how Web Analysts should (ideally speaking) spend their day at work. 

I began wondering how my day compares with the the day I should be spending….according to this chart, below.

What Would a Analyst Do

 

Here's what Avinash defines as the ideal Analyst work breakdown (my comments are in blue).

20% Reporting – Sorry you can’t escape this, you are still going to do reporting. But on the bright side it is a great way to keep in touch with reality.

Sounds about right; however, I have a couple of projects (Stakeholders) and I can't really say if my time really is 20% +/-.

20% Analyze Acquisition Strategies – What is your company doing to attract traffic to your website? SEM? Affiliate Marketing? Banners? Email Marketing? What else?

I'm measuring the effects of some of those things - but I'm not directly involved with any of them - in large corporations most of these functions are / or can be, spread apart, more matrix based.  Let's put it this way … there is no SEM Group that's responsible for all the strategies listed above, per se, where I work - which is a very large corporation.

20% Understanding On-site Customer Experience – Using a mix of ClickStream and qualitative methodologies analyze what the customer experience is on your website. Really. Not what you think it is, not what your company wants it to be. But what it is in reality.

Depending on the project it can be more or less, 20% of my time - understanding On-site visitor experience.  One of my top projects, now, a Second Life Sim, will have a large component of understanding the customer experience in Second Life.

20% Staying Plugged into the Context – Most Analysts suffer because of a lack of context. They are put away in a corner with Omniture or WebTrends or HBX or Google Analytics and expected to produce earth shattering insights.

OK here - I might not always be provided with the direct context by the business units - but I can usually deduce it.

10% Explore New Strategic Options – I don’t know where your company is but you always want to move the ball forward, this chunk of time should be spent in experimenting with new and different ways to move your program forward.

I'm ahead here - right now spending more than 10% of mine tome on New Strategic Options - but I had to work to position myself as someone who can handle that - it was not given to me on a silver platter - and it comes with a lot of responsibility and pressure - but I like those kinds of challenges - that's why I seek challenge - the harder the tasks, the more I like it - but that's me - not everyone is cut out for that kind of job.   I like edges that are not so well defined.

10% Bathroom breaks , oh and lunch! I am generous aren’t I. : )

Sound about right.

Based on Avinash Kaushik's breakdown - my job breakdown is not ideal for a Web Analyst… but I don't know anyone whose Web Analyst job breakdown is ideal (according to the chart above).



1 Response

These are the current comments for "How should (do) Web Analysts spend their day?"

04/29/07 @ 7:49 am

Hi Marshall,
Based on Avinash’s recommendation, I have created a survey that will not only help us understand how much time we spend on each of those tasks, but also how much “attention” (in terms of cognitive process) those tasks requires. I have provided a first snapshot of the results on my site (without revealing the results!) and we may have some surprises between the best practice and the reality, between “time” and “attention”.

May I ask you and your readers to participate in my research by having a look at immeria.net

Sincerely,
Stephane Hamel



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