Is Google having "Wet Dreams" these days? The Scoblizer thinks so and links to my post about a new Microsoft patent that, Scoble thinks, has Google waking up with a hard on, so to speak.
"…Everyone who works at Google is hoping Microsoft actually uses the technology described in this patent (it removes items from the left, or organic search, if someone also advertises that item).
Why is that Google’s wet dream? Because it would instantly get noticed and would decrease its relevancy, especially among influentials who would tell the world about it.
If I were working at Google I’d say a little prayer before I go to sleep tonight thinking that some committee at Microsoft was really so stupid."
Yeah….. bummer when they get rid of your organic result when you also have a paid result. But, follow my reasoning…..if you had organic results in search engines, and then the search engine detects the same URL in a paid ad, and gets rid of your organic result in the search results - won't that encourage people to stop running Paid Ads - at least selectively ….and is that what Search Engines really want?
After all, the revenue model of most search engines is PPC, that's pretty much it. If you get rid of much of that income - Search Engine landscape starts to look a lot more like 1999. You don't want to discourage people running Paid Ads…what ever you do. So…whatever Microsoft does with a patent that represses duplicate organic URLs in favor of paid one's - they better weigh if the benefit is worth the cost.
