I set up goal setting for a client in Google Analytics the other day and I'm surprised it was so easy. In fact, I'm getting ideas of how Google Analytics Goal Setting can be used for an Engagement Score.
Too bad GA allows only 4 goals – I wish the number of Goals was unlimited (or if I wanted more, they could charge me for it – in some cases, it might be worth having). I just set this up over the last day.
The client is a hotel resort in Central America -
I used Source Referrals and set up the 4 Goals
The way this travel site is setup the contact form refreshes with a "Thank You" but doesn't change to another page – so you can't yet really tell if the form was just looked at, partly filled out and abandoned or totally filled out. Let's set that score for a contact to be "5".