Bigger Blogs buying smaller blogs

Posted by Marshall on July 22, 2008 | Link It

In a  way, hearing that GigaOm Buys A Mobile Blog - One Less Independent Blog In The World highlights a trend of larger blogs buying smaller ones to roll them up, according to Michael Arrington at TechCrunch:

"…the rollup of the better blogs (subjectively defined) as the space gets hyper-competitive (you gotta love zero barriers to entry)."

".. I predict that this is just the beginning of the process that will accelerate over the next 12-18 months. Larger blogs lacking the stomach for competition will sell to large media corporations. The more competitive large blogs who want to see this thing through will start to acquire the smaller ones and group by topic areas. Whoever builds the network of the most interesting and prodigious voices will eventually “win.” Or perhaps everyone will win, but to different degrees."

Was Arrington talking about himself selling TechCrunch to AOL?  My understanding is that there's a deal being discussed which I wrote about in

AOL TechCrunch - ugh, but if so, Arrington is cashing in

The only problem I have with this information - that TechCrunch isn't aquiring other blogs and is itself, shopping aroud to be aquired.

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On another note, I just want to remind readers that "other news" today - 200 dollar Web Tablet and ……. some other news that I'm more confident  Webmetrisguru.com will continue - though it will have to be moved to another location - more of that information as details flow in.

 



1 Response

These are the current comments for "Bigger Blogs buying smaller blogs"

07/23/08 @ 11:12 am

It’s all about the ad inventory, in the end, right?



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