Web analytics, web metrics, and how to use them to track and improve conversions

Semi humorous post in Conversational Marketing on Google Gaining 68% Search Marketshare, Could Go Bankrupt Any Day Now

"..They really have nowhere to go but down. Sure, they could gain control of 75% of the search market. But folks will just shrug. They complain because GOOG's share price is only $576, for heaven's sake.

Steve Ballmer can sit back and laugh as Google goes through the same pains Microsoft has: Sure, you guys have an operating system that controls 90%+ of the market, but what have you done for shareholders lately?

Google's already showing signs of a brain drain. That's natural as geniuses decide they want to prove they can fly without Google holding them up. But it will prove problematic. All the free lunches and catered dinners in the world won't keep someone who holds $750k in stock and wants to do something new.

In the mean time, the press is falling all over itself to crown the next Googlebeater, even when they don't want to be crowned. Witness all the hype around Facebook, even though the CEO says "We don't know what the hell we are."

I found the post humorous - but played into some ideas I had recently - that it's not good for one search engine to control 70% of Search.  It's like needing to buy a car and the only thing you can pick up is a Ford - and only certain models.

And what happens if you site doesn't work for Google so well, but could work well under someone else's Algorithm?   I don't know, but I think it's too easy to do something that gets you out of Google and then it's really hard to get back in.

And there really aren't many other alternatives for Search - so in a way, I'd love PowerSet to talk on Google and even get 10% Search Share. 

Problem is that Google is so powerful now - any real competitor would be snuffed out or acquired before it had a chance to seriously challenge Google.