I first heard about the Microsoft Yahoo proposed (hostile?) acquisition merger while at lunch Thursday at the Social Networking Conference and didn't have time to write about it.  Since then, I thought a bit about it and read and heard more, and decided the merger is a good idea for a couple of reasons.

First of all, Google wants to block it - so it's a good idea that the merger happens - Google Works to Torpedo Microsoft Bid for Yahoo, as written in the New York Times tonight.

"….Publicly, Google came out against the deal, contending in a statement that the pairing, proposed by Microsoft on Friday in the form of a hostile offer, would pose potential threats to competition that need to be examined by policy makers around the world.

Privately, Google went much further. Its chief executive, Eric E. Schmidt, placed a call to Yahoo’s chief, Jerry Yang, offering the company’s help in fending off Microsoft, possibly in the form of a partnership between the companies, people briefed on the call said."

Ha!  Now, we know the truth, the real Google - Google, having 70% of all search traffic, 70% of all the Search Advertising Revenue, along with soon to be ratified control over DoubleClick - has become totally monopolistic - must be checked, is attempting to going all out to become the only real authority - the only real voice that matters in Search, and will do anything to destroy any other company from interfering. 

"…The combination of Microsoft and Yahoo will create a more competitive marketplace by establishing a compelling number two competitor for Internet search and online advertising,” Bradford L. Smith, Microsoft’s general counsel, said in a statement. “The alternative scenarios only lead to less competition on the Internet.”

Google’s reaction suggests the Internet search giant is preparing to do its best to derail or delay any merger. If so, the strategy would mirror Microsoft’s own actions with respect to Google’s proposed acquisition of the online advertising specialist DoubleClick for $3.1 billion, announced in April."

 Look, all the big companies are looking after themselves, we can expect no less - anything that Microsoft did, Google will do, and vice versa.  The problem is not what they want, it's what is best for the rest of us.

What's best for us, is not to have one company controlling 70% of everything - it's too much control, and from a company like Google, that is nontransparent.  IN other words, for all Google's talk about transparency and honesty - they, themselves, are secretive. 

Try getting rid of a Google Penalty - try figuring out what it was that got you penalized, try finding someone to talk to that could explain - try, try and try - you'll find no one - because Google doesnt want to hear from anyone - all they want to do is rule the internet.

Yes, Google does have better technology than anyone else, they are better at a lot of things, but they aren't better at everything, and at this point, their main product, Search, isn't even that good anymore.

The best part of the deal with Microsoft Yahoo - if it goes though - is the gigantic amount of properties and intelligence that Microsoft will gain for AdCenter - and finally, the possibility of an alternative to AdWords and AdSense.

No wonder Google is so afraid for this deal - they rule internet advertising - they dictate the spam laws, even as they created them with their own policies - what Google giveth, it can take away at a moments notice - with no explanation.  

For every business Google raised up by sending tons of traffic, it took away from others - weather deserved or not - no company should have so much power - so for that reason alone, I'm for the merger of Microsoft Yahoo.