Read a story in AdWeek on Social Media to Weather Recession and it occurred to me that few studies have been done to gauge which types of media and advertising will be the most recession proof. 

According to Forrester -

"… company setting up a blog or Facebook page won't pay very much, unlike the outlay for big-budget media campaigns. Even more complex community initiatives top off at $300,000. In many instances, these initiatives do not involve media spending.

"Placing ads in Facebook will suffer right along with placing ads on Yahoo! and in Time magazine," he said. "That's going to get cut across the board. "

Now, there's a thought - could Social Network actually do better than they'd do, normally, under a Bull Market?  Maybe, the more people are layed off and out of work, during a recession, the more they'll want to stay in touch and reach out to friends on Facebook and MySpace, etc.   In that case, there'll be a lot more impressions though I doubt, many more conversations (money to be made) - but who knows?

Actually, there's two good posts on Why Social Applications Will Thrive In A Recession  and Recession comments, day 2: good for social applications, but not for social media at a Forrester blog by Josh Bernoff.