Web analytics, web metrics, and how to use them to track and improve conversions

I'm here, in no small amount, because I heard about LeWeb3 last year from Jason Calacanis - who I missed seeing last month in New York at a Blogger meetup - but I did meet him last year (Stopping by to Jason Calacanis's party at the Magician).

Today, Jason Calacanis is on a rant about spam, search spam in particular.  Jason blames part of the problem of spam on Investors who are enabling situations where bad behavior is rewarded.   Jason thinks we need to build curator ship into services that are being launched, and once a service is launched, it needs to be policed.  Jason Calacanis cites Seth Godin, someone he's been friends with for 10 years, as someone who had a

good idea with Squido, but it's become full of spam.

Jason Calacanis is launching the ability to create a profile on Mahalo where the links are submitted and rated by real people.  Jason thinks that it's going to take a long time to build a search engine based on human ratings, but it's worth it.

A question from the audience, a startup fund, put the question back on Jason to ask how he would re-work a company; he said that an exit plan includes a way to keep the properties clean.