12h45 - 13h00
Turning the tables: What happens when the users are in charge
Doc Searls

What happens when users are in charge (11 things)

1 - Bullshit will lose leverage - Web 2.0 - O'Reilly / 2005 - Google AdSense - why should Advertising be the thing that defines Web 2.0?  Cites Facebook - which will recover, he feels from Beacon.

2- Advertising as we know it will die - Google has made improvement

etc - I can't to justice to all 11 as there's not enough time at LeWeb to do that.  The real web is about relationships and that was his main point.

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