Wow.... Avinash Kaushik is leaving Intuit to form his own Web Analytics Consultancy with his first gig ...work directly with the Google Analytics team. I got this information from the Unofficial Google Analytics Blog - but I see Avinash, himself, has blogged about it.
"...I have recently made the decision to change paths as it relates to my professional career. I’ll be leaving Intuit, and my position there as the Director of Web Research & Analytics, and become an Independent Consultant. "
Good move.
"...For my first assignment I’ll be working with Google as an Analytics Evangelist. In that role I’ll work with Google Marketing and assist them with internal analytics for their marketing programs. I’ll also be working with the Google Analytics team on assignments that span speaking, web analytics education and evolution of the GA tool."
Avinash has functioned as an Evangelist just last week when he asked John Marshall of ClickTracks to make more features available in ClickTracks Appetizer - it's totally in line to work with Google Analytics in an Evangelist role (hint: can Avinash talk Google into buying Quantcast? .....I'd love to see that happen - and all that goes with it).
"...It will probably more likely that I’ll be in your neck of the woods speaking or teaching (or be on YouTube !) and perhaps I’ll get to see more of you and have more direct contact. This is certainly one of the motivating factors behind my decision. "
I hope New York is one of your stops, Avinash.
Actually, what Avinash Kaushik is doing .....reminds me a little of Robert Scoble ..... not so much the Evangelist thing (or maybe it is the Evangelist thing) or striking out on his own. Does he have anything to worry about?
Nah - Avinash will have more demand for his services than he'll know what to do with.
This is good news and follows the equally good news that Global Strategies LLC, Bill Hunt's company (who also had Intuit as a client, btw) was acquired by Neo@Oglivy - GlobalStrategies.com acquired by Neo@Oglivy the other day.
Good Fortune, Avinash.
Isn't the market already saturated with web analytics consultants? I get dozens of email per month from people or companies trying to sell their web analytics services. I don't even know why they contact me, as I have more experience and knowledge than all of them on the subject. And I certainly don't need them.
Posted by: Anonymous | March 10, 2007 3:34 PM | Permalink to Comment