Second Life overall Metrics through January 2007

Posted by Marshall on February 10, 2007 | Link It

Just got done reading TechCrunch's post on Second Life Census Metrics (where you can also download a spreadsheet with all the data) and my original predictions about the population of Second Life reaching 7 million by the end of this year are realisable (and I'm looking at the actual registered users - deduped).

secondlifepopulation.JPG

 

 

 

 

 

 

 

 

 

 

 

Sure, there are multiple avatars for some individuals, that's why I charted them both, side by side.  Infact, there's probably an "engagement metric" you can get out of the widening gap between unique individuals who have registered and the number of avatars existing in Second Life.  More and more people are creating 2 or more avatars and that spells Engagement and more time being spent online in Second Life.

 

country%20demographic%20makeup.JPG

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The population by country makeup is also telling, most being the G9 countries, it's US and then France (the French always liked "Sexy" games).

 

Of course, these "Census" numbers released by Linden Labs are far from the metrics that each Island, Each Business, each Avatar could have.  I'm in the process of trying to contact ElectricSheepComany.com to find out what they have to offer.  Hopefully, I'll get a hold of someone one over at ElectricSheep one of these days.

 



2 Responses

These are the current comments for "Second Life overall Metrics through January 2007"

02/10/07 @ 6:38 pm

It is worth asking whether aborted attempts at registering are also counted in the population. A family member is on her third attempt, and the original two names are no longer available. This suggests there are going to be at least three avatars for one person, assuming the third attempt actually works.



03/28/07 @ 7:01 pm

I think Jared Freedman might be the one person who knows or has accomplished the most with Web Analytics in Second Life that I met at the Virtual Life Conference. In fact, Jared Freedman and his firm, Code4Software, did the work…



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