Micro Persuasion reports Geotagging is becoming more popular because it allows for much more precise targeting of advertising and content, based on location.

"Other sites that use geotagging are helping like-minded individuals who live in the same region find each other and even connect offline. Frappr, for example, has become a hit with bloggers and podcasters."

"All of this is just the beginning. In the months ahead, geotagging will become part of virtually every website you can think of — from consumer review sites to news, blog platforms, search engines and more. It will connect disparate online sites into solidified virtual networks all based on location data."

‘"As geotagging becomes more popular, it will open up new avenues for advertisers. For example, a marketer who wants to target influencers in the Big Apple will, in the near future, be able to easily find the most influential bloggers in New York and buy ads across all of them."

Ok, there’s a destinction between what you can do today - Geotarget a visitor whose location can be determined from their IP Address, vs. Geotarget a content creator, blogger or such, whose content is GeoTargeted.  Right now, unless I tell you, you might not know where I reside (New York City).  If a marketer wanted to reach me because, I as the writer of this blog, live in NYC, today they probably would not be able to do that.

So if I wanted to reach out to the top 50 bloggers in….say…… in  a certain part of New England  I could use the GeoTagging ,that is beginning to come into place as a framework,- to find those people.  

However, once that happens - I think we’ll see more offers to promote work that is local to the area where the blogger or content creator resides, or is currently located.  But what about people who travel most of the time…do you use their perm address as the GeoTarget, or where they happen to be at the moment you detected their location?

But it gets better for advertisers too….

"Geotagging is not just about the little guy, either. Look for big media to adopt it too. Newspaper sites, for example, could plot out all their articles on maps and let advertisers make micro buys on pages that roll up the news on a single town."

Online advertising will continue to evolve and become more targeted in the months and years ahead.