While Webmetricsguru.com was the top Web Analytics blog in July, according to Avinash Kaushik it was not the top Online Marketing Blog (wish it was) according to Onalytica Blog.

Onalytica has published the results of their analysis on the most influential authorities on “blog marketing”. The top 20 influential sites/blogs include:

Is it really fair to put the NYTimes in with the rest as a blog?

The table shows that New York Times is the most influential authority on “blog marketing”. Interestingly enough it is also the most popular. (To be valid the reference must occur in the relevant context. In this case, a reference to New York Times must happen in a “blog marketing” context to count.)

Table 1 contains many of the usual suspects: Seth Godin is there, so is Steve Rubel from Micropersuasion (now Edelman PR), BusinessWeek, Fast Company and a handful of other well known names.

But there are also some surprises, or “not so popular” names like Hyku, Next Level Biz Tips, All Business and Twist Image.

Figure 1 shows the whole thing in graph format.

The difference between the influence bar and the popularity bar for each stakeholder is a measure for how much they “punch above their weight” so to speak. How much more influential they are than their popularity should lead us to believe.

The opposite is true for Micropersuasion, BusinessWeek, WebPro News, Problogger, Buzzmachine, and Adrants. They are all somewhat less influential than their popularity would suggest.

This is the kind of study that Avinash needs to do for the Web Analytics blogs but I’m not aware of what Flemming Madsen, founder of Onalytica, is using (is it Onalytica?) and ow it works - I’m not familar with the product - and maybe I should be.   Is there a free trial of Onalytica?