Everyone wants to do viral marketing, as Seth Godin points out, using free videos.  The problem is most ideas don’t spread and it viral marketing using free online videos works only when your ideas are picked up using YouTube and GoogleVideo.   He thinks the next step is advocacy shorts  like the one about the evolution of the human eye.

So if the next battleground is using online videos to spread your ideas, then who are the players?   I think anyone can do this but I see advocacy shorts becoming political in this years election (we’ll see it heat up over the summer) and move right up past election day.