Microsoft Search Funnel Demo

Posted by Marshall on April 30, 2006 | Link It

Microsoft’s Search Funnel Demo is a truly interesting concept for anyone interested in how people search.  I did a output Search Funnel on the word "house" and look what it showed!

Search Funnel - home- output.JPG

 

 

 

 

You can see the progression of queries that start with "house" and end with "realestate", "houseforsale" and "house tv show".

There’s additional information that explains the chart when you hover over each box above (not shown in my graphic representation). 

You can reverse the funnel and get the words that most commonly end with a search on "home"

Search Funnel - home- input.JPG

 

 

 

 

 

 

It’s going to take me a little time to digest these new demos and what they can do for your search term reseach and copywriting effectiveness.  I think the main issue now is most terms you’d use for targeting are not yet part of this demo, so it’s really more for concept analysis at this point.

But this is where search is going in the future - this is the beginning of the second wave of search tools (away from WordTracker and tools like that which were useful 5 years ago but need to notch it up because Seach is becoming much more sophisticated and mainstream).



1 Response

These are the current comments for "Microsoft Search Funnel Demo"

01/09/08 @ 11:20 pm

I haven't downloaded it yet (but I'm sure I will), yet I'm chuckling that Microsoft actually went ahead and did exactly what I asked them to do ..two years ago..with the adCenter Add-in for Excel 2007 which allows an AdCenter…



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