I was trying to figure out what Blog Buzz was all about when I took on a Project late last year for Juan Enriquez to research generating Blog Buzz for his recently published book "Untied States of America" . I did all my SEO research, all my backlink analysis and was pretty proud of what I came up with...a bunch of suggestions of where he could best create buzz and the ideas in his book and recent Podcasts.
But now I can say that Guy Kawasaki figured it all out for me.....well, not really....but sort of.
.....Technorati provides an easy way to identify the A-listers, so all you have to do is attract the most influential bloggers. Here is a guide to the process.
Stroke them. If you want to supplement citing and linking, you can send the blogger emails with these kinds of messages:
- “I love how your style sheets cascade.”
- “I set my RSS reader to refresh your blog every five minutes.” (contributed by Alex Krupp)
- “Not a day goes by that I don't read your blog.”
- “Why don't you publish your blog in a book?”
- “You could easily break up your daily entries into several parts because they have so much content.”
- “I've forwarded your blog to many of my friends.”
- “I 'digg' your blog almost every day.”
- “I don't care how often my RSS reader gets your edited versions because your blog is so insightful.”
- In case you hadn't noticed, most bloggers don't make a lot of money from their blogging efforts. Thus, samples of your product, t-shirts, tickets to the Stanley Cup Finals, etc can go a long way. I'm not saying you can buy bloggers, but you can make them happy pretty easily. Dollar for dollar, schwag for bloggers is one of the best marketing investments.
- Today's egocentric, self-indulgent blogger with five page views per day may well be tomorrow's Technorati 100 stud. As my mother used to say, “You can never know too many bloggers or have too hard a slap shot.”
There's more, but I think I heard enough. I was first reading Jeremy Zawodny's post that said Guy Kawasaki was "sucking up from a corporate point of view. And, like many others, he's feeding into the frenzy".
Jeremy wondered how long can it be before some new Web 2.0 startup (old maybe a desperate Old Media company) offers up the chance to "win a date with a supermodel" for anyone who blogs about their newest product. What after that?
If Blog Buzz is just getting on Technorati's A List - and that's it ... I could have just told Juan email some of his friends - to try to get that to happen. But the whole point to me is...The Untied States of America had good ideas on it's own....it should not need any special thing to have to get noticed - it's something good and important to read, about the Future of Amearica is being shaped by what is taking place now.
I don't like to think that all this BUZZ about Blogging is just a bunch of noise to suck to people to get things you want. I'd like to think Blogging is real and honest.
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