Three new articles and the WinterPark Social Analytics Forum this week | Web Journal Early June 2014

Three articles of mine were published this week.

  • Jun 2, 2014 Convergence Growing Pains in TV and Retail Marketing  We need to “invert the pyramid” of a top-down model so that brands are listening and really want to learn what their customers want, instead of relying on a few designers at the top of the Pyramid.  – ClickZ.com

Now you know why I am not writing here as much – so much to do!!!!  A new article- interview on the future of Programmatic Creative with the CEO of PaperG is in the works right now.   By the way, I’m on my way to Orlando over the next day for the first WinterPark Social Analytics Forum that I spoke about in my last post here – and here’s the main presentation – though as it is very small, most of the meetings will be more in a “roundtable” format and freeform.

Sometimes, less is more, so I’ll stop here – but I hope to have some great news to share soon.

Social Media is both a communications and business model & more announcements | Web Journal -Mid May 2014

Knee thick in grading 250 students for the Spring 2014 semester – if you don’t now what that’s like – its quite refreshing, but a lot of work.   Well, anyway, I digress, and it certainly has made it harder to have anything left to write a post here with.

Social Media isn’t just a communications model, it’s also a business model

Have been thinking about this for a while – when people think of social media then Facebook or Twitter comes to mind, along with a bunch of other platforms that allow people to communicate directly to each other and their friends through the various social graphs.

I think social media is actually much more than being social on emerging media – social media is actually a new business model that interpenetrates most other business models and changes their dynamics.  We get into trouble when have a business process and simplistically add social media on top of it.   No, social media, when introduced into business and the business processes that are run within the business,  changes the entire dynamic of any business process it becomes a part of.

When I teach Social Media for the Arts at Rutgers, or ….  Analytics at Baruch College, I’m actually not teaching about the various social channels as much as I’m focusing on how those channels have redefined the businesses they are not incorporated into.   When looked at that way, studying the various social channels becomes much, much more meaningful, and instead of focusing on social etiquette, which is what many programs tend to focus on, we look at how technology has altered the way businesses function.

I will have more about this series of thoughts and the beginnings of my next book shortly (there - now I have write my next book)!

Conference Announcements

Last week I gave the closing keynote at the American Marketing Association’s  The Social Edge: What Marketers Need to Know in a Shifting Landscape Virtual Conference.    Here’s my presentation on Slideshare, below.

 

 

You can also hear the recording of the entire conference and my webinar by registering and selecting the sessions you want to hear, mine be the closing session which focused on converged media and programmatic.  I suppose some of that “social media is really a business model as much as it is a communications medium” kind of thinking permeates the presentation – check it out if your curious about the details.

Analytics Conference in Winter Park, Florida at Rollins College – June 5th and 6th, 2014

I will be one of the main speakers at a new Social Analytics conference and workshop I’m helping to start and co-found,  in Winter Park, Florida that is happening early next month and you can sign up here.

 

Source: The First Social Analytics Workshop in Winter Park, Fl – June 5th, 6th, 2014

 

Make my day, go ahead and sign up. We’re still fine tuning the program but I think its going to be GREAT, and since its near Orlando, well, you could actually make this a vacation trip as it’s pretty nice down in Winter Park, and I was just down there a few weeks ago to do some taping (which I wish I could show you right now, maybe in a day or two I will be able to).

Recent Articles

While I didn’t write anything here in over a month – I was writing on other publications – here’s the links

  • Pretty happy with an article I wrote at ClickZ titled “Converged Analytics for Media Effectiveness” early this month, and was able to give readers a taste of the items I discussed at the AMA Webinar that I alluded to earlier.
  • I wrote a piece on Programmatic Creative at CMSWire that I’m also pretty happy with, titled “Brands Need ‘Programmatic Creative’ to Keep Up with Ad Tech” focusing on the gains that Emory University MBA program was making with Programmatic Advertising using Programmatic Creative content management system AdReady, that runs in the AppNexus environment.  If you want to know more about it, read my article at CMSwire.
  • Finally, I wrote a post about Reinventing Retail for the Omnichannel Era that focused on a new symposium that occurred at the Fashion Institute of Technology last month and where I met Pete Nordstrom, among others speaking about their brands and challenges of OmniChannel marketing and customer fulfillment.

And the last article about Omnichannel got me invited to IRCE Focus Conference in Manhattan at the Jarvits Center early next week.

 

… and I’ll probably write another CMSWire article on Omni Channel based on what I hear and learn at the  IRCE Focus Conference .

Programmatic ClickZ and Omni Retail (FIT) Events and Musings – WEB JOURNAL – Late March, Early April 2014

Didn’t realize my last post was three weeks ago!   Where does the time go?  When we’re busy … we are BUSY!      Anyway ….

 

ClickZ Live NYC

Last week I was at ClickZ Live in NYC (but just for one day – I wasn’t able to attend the last 2 days of the conference) and wrote about it on ClickZ this week in the Convergence Column.  From my perspective Search Marketing and SEO have merged with Social Media for at least a few years, but now I think it’s clear they have become in many ways, two sides of one coin, or maybe, better yet, two faces of the same cube – or if we want get fancy about it, two facets of the marketing diamond (there – maybe a coined a new term – ha!).

I went to LinkedIn and tried to map the audience (on LinkedIn) for Search, Social, the Convergence of the both, and so on.  I could have done that for the whole world, but it would have been a bit more work with LinkedIn’s “archaic” front end interface that doesn’t go back into time – showing changes over the last year, or so, either.

I guess there is something to be said for “Big Data” – if LinkedIn wants to give you something fancy, they will charge you an arm and leg for it, and pull out their Data Science team to do it, but if you, a premium member want to pull data in a simple interface they could have created for us, Nah… they are simply not interested in enabling their users to pull data in more interesting ways…without LinkedIn cashing in big $$$$.

Even so, with just a little bit of thought you can pull stuff like this, above.

I guess, though, that LinkedIn would not be the kind of company that is interested in the democratization of data.

What that says to me is  about 1:40 people who are interested in Social Media in the United States are also interested in SEO and Search Marketing.  I can’t tell you what the percentage was last year, thought I can measure it from month to month if I keep running this set queries in LinkedIn.

Oh well!  Read more about my musings on Convergence here.

 Omni Channel Retail Symposium at Fashion Institute of Technology (FIT)

I’m teaching at FIT this semester (as well as at Baruch College and Rutgers University) – this time it is a small group class about “hands on” –  Social and Mobile Analytics – I will be completing the training with my students this Saturday.

 

 

Turns out that the first Omni Retail Symposium also took place at FIT last  week and I got to go, as well as get access this semester (and any semester I teach) to all of FIT’s internal data – something every FIT Instructor and student gets (such as premium WGSN, SRDS, Mintel, etc).

2014-07-April-NYC-retail

Retail represents a big chunk of the US economy. It contributes $2.5 trillion to the nation’s annual gross domestic product, according to the National Retail Federation. So it’s no surprise that there’s so much interest in the quickly evolving, multichannel retail climate, as evidenced by events like the First Annual Symposium on Omni Retailing.

I wrote about the Omni Retail Symposium at CMSWire – read about it here – including my questions directly to Pete Nordstrom.

While the small class I’m teaching at FIT is interesting – teaching gets me to stretch, esp with Geo-Location, iBeacon, and just thinking about what the world looks like and where it is all going.

Geofeedia – Kwerie and Music / Fashion Discovery Engines

Yesterday a student of mine at Rutgers talked to me (via a journal entry in my popular Rutgers course on Social Media for the Arts) on his startup platform called Kwerie - explore Kwerie at http://kwerie.com/#

Kwerie is a discovery platform, and considering how far its gone, it’s impressive.  But combined with Geo-Location, something that I have been studying via Geofeedia quite a bit lately and decided to cast Geofeedia on Moscow, looking for a hot club where Fashion might be discovered in the making.  Or just maybe a little bit of life in Moscow – though I could have cast Geofeedia’s eye ANYWHERE and probably picked up something interesting.  Lets focus on Moscow today.

Hottest Nightclub in Moscow and Geofeedia

What is hottest club in Moscow?  Hmm…… Cafe “Mio”?   Let’s try Cafe Mio.  The rest of the clubs look pretty interesting too – and maybe I should have gone down the list farther – but I figured – why not just take the first one, Cafe Mio (even though it was ranked #10 – ha!).  Darn! I’ll get the Soho room in Moscow on another post – ha!   Makes me want to go to Moscow.

The Best Moscow Night Club - Soho Rooms - Photo 11

The Best Moscow Night Club – Soho Rooms – Photo 11 – http://www.travelingmyself.com/2013/03/28/top-10-night-clubs-in-moscow/

 

I managed to find the address of Cafe Mio, wasn’t too sure exactly how to match up the address with the actual location of the club since their map and Geofeedia’s map (via Bing) wasn’t in the same orientation – and reading Russian directions isn’t my expertise – but I managed to figure out approximately where the club was and set Geofeedia’s eye on it, and above is a snapshot of what I saw.

But it could have been anywhere.

What if we merged Kwerie with Geofeedia and added Bunkr.me – what would have?

… well, what would we have?    A good question to end this post on.

 

More soon.

Web Analytics, Social Media and Education