WebMetricsGuru Updates – September 9th, 2014 – Web Journal

Analytics updates – I’ll get to those right after covering various comings and goings.

What I’ve been doing:

It’s been longer (6 weeks or so) since I last posted, and after coming back from London in mid July, I was busy preparing the courses that I’m teaching at the Zicklin School of Business at Baruch College this fall - and that effort is intense,  both draining and rewarding, pretty much rotating back and forth in  cycle, and overall I’m happy with the results (and now the test is making sure my students are also happy with what they are learning).

  • My Rutgers course on Social Media for the Arts is also running (thankfully I have a TA there, and will have another at Baruch College) with about 120 students or so in two online sections.

  •  I will also be the guest speaker at the First Tuesday presentation of Chamber Music of America, which has over 6 thousand members, many Jazz and Classical small ensemble musicians.  My presentation will be titled “”Grow your Musical Audience with Web / Social Analytics” – right now there’s no promo page for the event but you can see others that took place over the last two years at CMA’s Video Library page.
  • There’s a couple of other things in the works – but I haven’t done enough to talk about them yet.  But one more thing, I decided to join the Digital Analytics Association under their educational membership – I used to be a board member when it was called the Web Analytics Association, but left it in 2009.  I joined because I thought it would help my students by giving me more access to web analytics research and current thought, making sure I’m up to date on the recent developments in Analytics.

There’s probably more but I’m too tired to write much else tonight – but I’ll attempt to keep this blog a bit more up to date now – as I miss blogging.


In London this week – Busy with Analytics

When I get that message from Amazon that says  “you haven’t blogged for over a month, and if we see you haven’t blogged for 60 days, we’ll not syndicate your blog on Amazon Kindle anymore” – it spurs me to write a post – ha!

Seriously, the last several weeks have been very intense – building new courses for Web Analytics at Baruch College (while continuing to teach my online course at Rutgers) and now moving to a full time lecturer position at Baruch Zicklin School of Business. So as I board a flight to London tonight – for the next week, trying to relax, catch up with friends and also prepare some new tools and approaches for the future – I’m taking a moment to update my blog.

What’s Marshall been doing?

  • Two presentations given at MediaMath Friday, shortly before heading off to London, where I am right now for this week.  
  • In the last two weeks a few article s of mine have appeared at ClickZ and CMSWire.


Also getting ready to teach the first Web Analytics training at Baruch College this summer, starting next week.

There’s really a lot more I could write about and say, but right now, I’m more focused on making things happen and then talking about them – but certainly, will be posting more, soon.

Three new articles and the WinterPark Social Analytics Forum this week | Web Journal Early June 2014

Three articles of mine were published this week.

  • Jun 2, 2014 Convergence Growing Pains in TV and Retail Marketing  We need to “invert the pyramid” of a top-down model so that brands are listening and really want to learn what their customers want, instead of relying on a few designers at the top of the Pyramid.  – ClickZ.com

Now you know why I am not writing here as much – so much to do!!!!  A new article- interview on the future of Programmatic Creative with the CEO of PaperG is in the works right now.   By the way, I’m on my way to Orlando over the next day for the first WinterPark Social Analytics Forum that I spoke about in my last post here – and here’s the main presentation – though as it is very small, most of the meetings will be more in a “roundtable” format and freeform.

Sometimes, less is more, so I’ll stop here – but I hope to have some great news to share soon.

Web Analytics, Social Media and Education