In London this week – Busy with Analytics

When I get that message from Amazon that says  “you haven’t blogged for over a month, and if we see you haven’t blogged for 60 days, we’ll not syndicate your blog on Amazon Kindle anymore” – it spurs me to write a post – ha!

Seriously, the last several weeks have been very intense – building new courses for Web Analytics at Baruch College (while continuing to teach my online course at Rutgers) and now moving to a full time lecturer position at Baruch Zicklin School of Business. So as I board a flight to London tonight – for the next week, trying to relax, catch up with friends and also prepare some new tools and approaches for the future – I’m taking a moment to update my blog.

What’s Marshall been doing?

  • Two presentations given at MediaMath Friday, shortly before heading off to London, where I am right now for this week.  
  • In the last two weeks a few article s of mine have appeared at ClickZ and CMSWire.

 

Also getting ready to teach the first Web Analytics training at Baruch College this summer, starting next week.

There’s really a lot more I could write about and say, but right now, I’m more focused on making things happen and then talking about them – but certainly, will be posting more, soon.

Three new articles and the WinterPark Social Analytics Forum this week | Web Journal Early June 2014

Three articles of mine were published this week.

  • Jun 2, 2014 Convergence Growing Pains in TV and Retail Marketing  We need to “invert the pyramid” of a top-down model so that brands are listening and really want to learn what their customers want, instead of relying on a few designers at the top of the Pyramid.  – ClickZ.com

Now you know why I am not writing here as much – so much to do!!!!  A new article- interview on the future of Programmatic Creative with the CEO of PaperG is in the works right now.   By the way, I’m on my way to Orlando over the next day for the first WinterPark Social Analytics Forum that I spoke about in my last post here – and here’s the main presentation – though as it is very small, most of the meetings will be more in a “roundtable” format and freeform.

Sometimes, less is more, so I’ll stop here – but I hope to have some great news to share soon.

Social Media is both a communications and business model & more announcements | Web Journal -Mid May 2014

Knee thick in grading 250 students for the Spring 2014 semester – if you don’t now what that’s like – its quite refreshing, but a lot of work.   Well, anyway, I digress, and it certainly has made it harder to have anything left to write a post here with.

Social Media isn’t just a communications model, it’s also a business model

Have been thinking about this for a while – when people think of social media then Facebook or Twitter comes to mind, along with a bunch of other platforms that allow people to communicate directly to each other and their friends through the various social graphs.

I think social media is actually much more than being social on emerging media – social media is actually a new business model that interpenetrates most other business models and changes their dynamics.  We get into trouble when have a business process and simplistically add social media on top of it.   No, social media, when introduced into business and the business processes that are run within the business,  changes the entire dynamic of any business process it becomes a part of.

When I teach Social Media for the Arts at Rutgers, or ….  Analytics at Baruch College, I’m actually not teaching about the various social channels as much as I’m focusing on how those channels have redefined the businesses they are not incorporated into.   When looked at that way, studying the various social channels becomes much, much more meaningful, and instead of focusing on social etiquette, which is what many programs tend to focus on, we look at how technology has altered the way businesses function.

I will have more about this series of thoughts and the beginnings of my next book shortly (there - now I have write my next book)!

Conference Announcements

Last week I gave the closing keynote at the American Marketing Association’s  The Social Edge: What Marketers Need to Know in a Shifting Landscape Virtual Conference.    Here’s my presentation on Slideshare, below.

 

 

You can also hear the recording of the entire conference and my webinar by registering and selecting the sessions you want to hear, mine be the closing session which focused on converged media and programmatic.  I suppose some of that “social media is really a business model as much as it is a communications medium” kind of thinking permeates the presentation – check it out if your curious about the details.

Analytics Conference in Winter Park, Florida at Rollins College – June 5th and 6th, 2014

I will be one of the main speakers at a new Social Analytics conference and workshop I’m helping to start and co-found,  in Winter Park, Florida that is happening early next month and you can sign up here.

 

Source: The First Social Analytics Workshop in Winter Park, Fl – June 5th, 6th, 2014

 

Make my day, go ahead and sign up. We’re still fine tuning the program but I think its going to be GREAT, and since its near Orlando, well, you could actually make this a vacation trip as it’s pretty nice down in Winter Park, and I was just down there a few weeks ago to do some taping (which I wish I could show you right now, maybe in a day or two I will be able to).

Recent Articles

While I didn’t write anything here in over a month – I was writing on other publications – here’s the links

  • Pretty happy with an article I wrote at ClickZ titled “Converged Analytics for Media Effectiveness” early this month, and was able to give readers a taste of the items I discussed at the AMA Webinar that I alluded to earlier.
  • I wrote a piece on Programmatic Creative at CMSWire that I’m also pretty happy with, titled “Brands Need ‘Programmatic Creative’ to Keep Up with Ad Tech” focusing on the gains that Emory University MBA program was making with Programmatic Advertising using Programmatic Creative content management system AdReady, that runs in the AppNexus environment.  If you want to know more about it, read my article at CMSwire.
  • Finally, I wrote a post about Reinventing Retail for the Omnichannel Era that focused on a new symposium that occurred at the Fashion Institute of Technology last month and where I met Pete Nordstrom, among others speaking about their brands and challenges of OmniChannel marketing and customer fulfillment.

And the last article about Omnichannel got me invited to IRCE Focus Conference in Manhattan at the Jarvits Center early next week.

 

… and I’ll probably write another CMSWire article on Omni Channel based on what I hear and learn at the  IRCE Focus Conference .

Web Analytics, Social Media and Education