Analytics updates – I’ll get to those right after covering various comings and goings.
What I’ve been doing:
It’s been longer (6 weeks or so) since I last posted, and after coming back from London in mid July, I was busy preparing the courses that I’m teaching at the Zicklin School of Business at Baruch College this fall - and that effort is intense, both draining and rewarding, pretty much rotating back and forth in cycle, and overall I’m happy with the results (and now the test is making sure my students are also happy with what they are learning).
- The first piece of news is that I am now a full time lecturer at the Zicklin School of Business at Baruch College. Over the last year I was an adjunct at Baruch, teaching Web Analytics, and was offered what is called a “Lecturer” position (as I don’t have a PHD – yet). Right now I have about 120 students at Baruch spread over 4 sessions.
- My Rutgers course on Social Media for the Arts is also running (thankfully I have a TA there, and will have another at Baruch College) with about 120 students or so in two online sections.
- Working on new research that shows how the choice of art that is liked in museums (via Geofeedia monitoring the Metropolitan Museum of Art) can be a strong predictor of personality traits/type and of brand affinity and there’s been enough solid research over the last 15 years to show a strong connection for certain multi-cultural personality characteristics such as “openness” and artistic preference - and our research at the Zicklin School of Business will attempt to show a solid connection with I am now, perhaps for the first time, coining the word “Geo-Social” Data.
- The first version of this research will be presented in two months from now at The Social & Digital Analytics Innovation Summit in Miami, on November 7th, 2014, and my session on day one is here.
- I will also be the guest speaker at the First Tuesday presentation of Chamber Music of America, which has over 6 thousand members, many Jazz and Classical small ensemble musicians. My presentation will be titled “”Grow your Musical Audience with Web / Social Analytics” – right now there’s no promo page for the event but you can see others that took place over the last two years at CMA’s Video Library page.
- There’s a couple of other things in the works – but I haven’t done enough to talk about them yet. But one more thing, I decided to join the Digital Analytics Association under their educational membership – I used to be a board member when it was called the Web Analytics Association, but left it in 2009. I joined because I thought it would help my students by giving me more access to web analytics research and current thought, making sure I’m up to date on the recent developments in Analytics.
- Also published an article in Click Z two weeks ago on Convergence and the Gartner Hype Cycle.
There’s probably more but I’m too tired to write much else tonight – but I’ll attempt to keep this blog a bit more up to date now – as I miss blogging.