Actually, I have a really hard time getting up early enough, or forking over 50 bucks to get in, but I will for Bill Sobel, this time, because I want to see the newest 3D Television experience -

"…. Quantel was displaying Pablo, the world’s first 3D HD post-production system. According to Horton, every major sports broadcaster in the world stopped by the Quantel presentation, and many were so impressed that plans are already in motion to have pilot transmissions ready by month’s end.

“This time last year, the whole stereoscopic thing was really kicking off with Hollywood and that’s picked up momentum,” Horton explains. “Subsequently, the broadcasters have come on board with it as well. This is really a generational change. This is as big a change as black and white to color.”
 

"Enhancing the consumer video experience"

featuring a demonstration of 3d stereoscopic hd televison 

and discussion  presented by our friends at quantel corporation

 I'm always curious about how good it'll be - there's only one way to find out - I just better make sure I can get up at 5:30AM - so I get down to W43rd Street by 7:30AM on May 1st - not an easy feat as I'll be out the evening before partying at Web Analytics Wednesday (and passing up a SEMPO meeting) with Eric Peterson:

Events in New York

If you live in New York please join your fellow web analysts at an upcoming local event.

Wednesday, April 30, 2008

Avenue A | Razorfish Office 19th floor in New York

The next Web Analytics Wednesday will have Eric Peterson speaking and presenting at the Avenue A | Razorfish offices in Midtown Manhattan.

MANDATORY - Please register at least 24 hours before the event. April 29th, 2008 at 6:00PM EST so that I can get your name on the list with building security.

Please join the Web Analytics Wednesday NYC linked in group http://www.linkedin.com/e/gis/72613/16F0D258FBDE

Host:

Joel Collymore and Derek Montiverdi (Email)

Date:

Wednesday, April 30, 2008 at 6:00 PM

Venue:

Avenue A | Razorfish Office 19th floor

Address:

1440 Broadway, New York NY (Venue | Map | Group)

Sponsor:

Event sponsored by Avenue A | Razorfish

Share:

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Eric Peterson and Michael Berger wrote a new white paper on measuring online video - you can get details about the paper in Measuring Multimedia White Paper by Eric Peterson & Michael Berger over at The Analytics Guru.

Now, I picked out some good stuff (it's all good stuff in the paper) from the paper that I keyed in on such as the definitions of Online Video mentioned in the paper:

 

Playlist
A selection of files (called clips) that contain audio or video content and can be played in a web-based media player.

Program
One or more “branded” audio or video streams that may contain series of episodes.
Episode
Additional information about the programme, such as the name, number, and date, consisting of one or more clips in a playlist.

Clip
The portion of the audio and video file streaming in a media player. One or more clips create an episode.

Unique Multimedia Event
A specific, measurable event associated with a distinct playlist counted a single time based on interaction with the playlist.

Views and Viewers
While “views” and “viewers” sound very much like page views and visitors, in the context of online video there is an important distinction given that video is often designed to be viewed outside of the creator’s web site. Given this, site operators cannot necessarily rely on traditional measures of page view and visitors (although when the views happen on the web site, viewers and visitors are directly analogous.)

It also reminds me a lot of the discussion I had with Gary Angel last summer that started me on the path to Engagement Metrics and Online Video Metrics:

I'm glad to see Visual Revenue's Online Video Analytics - KPIs published as they're part of the Social Media Metrics the Web Analytics Association is beginning to work on - it's a joint effort by the Social Media Committee and the Standards Committee of the WAA.   It's our hope that by next year at this time, we'll have published at least the first sets of Web 2.0/Social Media Standards.

Anyway, here's 9 essential online video metrics that Dennis Mortensen (who's also a member of the Social Media committee) lists on his blog:

9 Essential Online Video Metrics

• Online video started
• Online video Pre-roll advertisement started*
• Online video core content started
• Online video Post-roll advertisement started*
• Online video positive consumption action
• Online video negative consumption action
• Online video ended
• Online video played, percentage of total
• Online video played, seconds

Dennis mentions that IndexTools is the only analytics platform today that provides Online Video Analytics:

"….And before you fall for any bullshit, patent pending, we are the only online video analytics provider - marketing spiel, I would like to conclude that you can collect and analyze most of the above mentioned Essential Online Video Metrics in all of the enterprise analytics packages out there. :-)"

Some of these metrics aren't all that easy to measure, honestly (ie: Online video positive consumption action would be a "soft" metric - it would probably be a subjective judgement by an panel of viewers - I can't see how else you'd measure it).

I think the idea of comparing conversion rate of an online video to the site average is a good thing to do:

• Conversion rate segmented by Online video started COMPARED to the site average
• Conversion rate segmented by Online video ended COMPARED to the site average

Where the above two suggestions immediately shows the success of using video for conversion purpose. Imaging a positive scenario where you have 1% site average conversion, 2% on those who started a video and 3% on those who finished it (expecting that the more a visitor consume the more engaged and interested he is).

I think this is exactly the kind of definitions and measurements we need and it reminds me of a conversation over dinner I had last summer with Gary Angel which I will play you a clip here:

I apologize in advance for the slurred sound of my voice and maybe a couple of laughs too many - though it was a fun evening and it was the beginning, I feel, of the Social Media Standards effort my committee began to undertake last year - when I was elected to the Board of Directors.

Manoj Jasra wrote a post  about Video Analytics by Visible Measure solution to help video publishers and advertisers understand and grow their online viewing audiences.

The Video Analytics is called VisibleSuite and measures the in-stream viewing behavior of Internet video audiences.  I wasn't able to look at more than the demo VisibleSuite in this movie, below - but it looks interesting.

Now that Cloverfield came out one wonders that the next big JJ Abrams movie that's coming out is going to be like.   Well, one thing, it's not viral - and there's an actual date - Christmas 2008 ( I guess, by Christmas 2008 a lot of people are going to need to be cheered up - well, will see if the movie is any good once it comes out).

Anyway, here's the JJ Abrams Star Trek 11 Trailer care of  CrunchGear -Star Trek XI teaser

Heard about Time Magazine's Top 10 Viral Videos of 2007 from B.L. Ochman's blog, but, given what I read and wrote about Viral Videos last month (via TechCrunch - Viral Videos - Secrets Revealed care of TechCrunch - reaction is mixed) I'm somewhat suspicious on how the Viral Videos were chosen by Time Magazine in the first place.

How does Time Magazine make up their mind on this - is it consensus of editors?  To me, this is no different than cable show that has top songs … and how many of those have we seen?

I came accross Seesmic, a new video social network, when I subscribed to Loic LeMeur's Twitter feed today.  I'll be metting Loic LeMeur at LeWeb3 next week but I wanted to check out what Seesmic.com is:

It looks to me like Seesmic is an application that allows people to do a video version of Twitter - and to mash up different people, interacting, as if, in real time (see above). 

There's also a Wikipedia page on Seesmic - something that just happened today and Michael Arrington wrote about Seesmic at TechCrunch about 2 weeks ago in a post titled -100 Seesmic Accounts, And A Disclosure

"..One of the hardest to get beta accounts right now is Seesmic, Loic Le Meur’s new startup that went into private beta in early October.

The service, which can most easily be described as a video Twitter, is popular with the 300 people who are beta testing it so far. Le Meur says that more than half of them are extremely active, and 200 videos are being posted daily."

One thing we can be sure of, that Seesmic's user base, when it really is expanded and takes off, will evolve other uses for it, beyond what we're seeing in the clips we can look at today - just as Twitter has ended up being used for all kinds of things beyond what it was originally created for.

Arrington also became an investor in Seesmic - which must be saying something about what he thinks will happen with this young, dynamic service:

"…At some point, Le Meur says, existing beta holders will be able to invite others to join as well. As soon as that functionality goes live we’ll add Seesmic to InviteShare.

Disclosure: I have also become an investor in Seesmic and have updated my disclosures on our about page."

Naturally, I signed up to be a beta tester and my HP Laptop (as opposed to my ThinkPad) does have a built in Video Cam.  

Here's an interview with Loic Le Meur on Seesmic given on November 1st.  

In fact, it might have been fun to have been a beta tester at LeWeb3 and have used Seesmic there - and I'm sure that Loic Le Meur will probably announce something there related to Seesmic as Michael Arrington will also be attending.

And of course, I read TechCrunch every day.

As far as the Seesmic Video service goes - my guess is that Video is a very data and bandwidth intensive application and I'm wondering how scalable it's going to be.  On the other hand, if Google could buy Urchin and make it into Google Analytics and then scale it out to over a million accounts - there's no reason why Seesmic could not succeed on a much wider scale - if the infrastructure needed to support this kind of application is in place first.

And yes, I'll try to find out more about Seesmic and other stuff when I go to Paris later on this week.   

In a very interesting article published last week at FT.com - Networks set for $120m from web ads the four US television networks are estimated to have made $120m of revenues in 2007 from free web streaming of their content, according to a leading media buyer.

 "…The networks have been reluctant to acknowledge the size of their streaming businesses, partly because online video advertising has become a sticking point in pay negotiations with the writers, who have been on strike for almost a month."

"…Revenues generated by the US networks - ABC, CBS, NBC and Fox - form a sizable chunk of this total and are expected to grow sharply next year, partly because of the quality and popularity of the programming they offer."

"…The total online video advertising market will be worth close to $1.3bn this year after doubling in size in 2006, according to Accustream, the digital media research company."

To me, the above suggests profit over spend (were the 4 major TV networks the entire Online Video market in the US - which they clearly aren't ) would be about 9%.

Interesting - so let's say the 4 major networks were to split the 120 million with the writers - how much would each writer get?

According to WikiPedia - 2007 Writers Guild of America strike

"…The WGA's membership of approximately 12,000 writers (more than 7,000 in WGAW and more than 4,000 in WGAE) primarily work on live-action, script-driven movies and television programs.^[17]

"..The WGA has proposed that writers receive 2.5% of distributor's gross for new-media sales and distribution.

The companies have thus far refused to address this proposal, and have instead proposed that Internet sales follow the same formula as DVD sales. With regard to streaming, the companies have proposed that so-called "promotional" streaming—including the streaming of a program in its entirety and even for profit via advertising or other means— does not entitle residuals to the writer or writers whatsoever.

Both of these proposals have been rejected by the WGA and are cited as evidence that the studios "(want) to shut down rather than reaching a fair deal."^[16]"

So let's do the math. 

If the the 4 major networks shared (half) 60,000,000 million dollars (sixty million dollars with 12,000 writers that would equate to an average of 5,000 Dollars per year per writer more than they get now.

However, according to Wikipedia, the writers aren't even asking for that much, only 2.5% of the distributors gross - or  30,000,000 which means the average writer, for just the online video portion, would get 2500 dollars more per year.

[NOTE: I'm not sure if the 2.5% is from the 1.3 Billion dollars or the 120 million dollar profit - if it's 2.5% of 1.3 Billion - that's around 33 million dollars....whatever, it doesn't sound like all that much money]

Not that much money in any case, if your looking at writers, as a whole - undoubtedly, some writers will get a lot more and some, hardly anything.

Still - right now, it sounds like the revenues coming in are going be less than what the writers had hoped for - but ultimately, it's the right thing to fight over - if you r going to fight over anything.

It seems to me, quickly settling the 2007 Writers Guild of America strike would be in every one's interest.   I don't feel I have all the facts, but when you drill down to the money - it doesn't seem like all that much yet…. but I probably don't have all the information.

Another thing the FT.com article brought up - that video recall is much, much superior for online 

"..Media buyers expect streaming revenues to increase because online video commercials have better recall rates than traditional TV advertising.

"You get 85 per cent recall [with web streaming] versus single-digit recall for TV," Ms Scheppach said. Syndication of online video commercials across social networking sites will also fuel future revenues, she added.

 

In The Secret Strategies Behind Many “Viral” Videos that was published on TechCrunch today by guest poster Dan Ackerman Greenberg - the reality of how to make online videos viral sickened many people, even as it got admiration from others.  

Meanwhile, I did some research on Viral Videos looking at sites like Spike, Top 10 Virals and WikiPedia:

"….The term viral video refers to video clip content which gains widespread popularity through the process of Internet sharing, typically through email or IM messages, blogs and other media sharing websites. Viral videos are often humorous in nature and may range from televised comedy sketches such as Saturday Night Live's Lazy Sunday to unintentionally released amateur video clips like Star Wars kid, the Numa Numa song, The Dancing Cadet, and The Evolution of Dance."

"..Internet celebrities

A lot of the "Viral Video" concept comes from the popularity of YouTube and other related websites. The man who popularized, but did not create, the term Viral Video was Kevin "Nalts" Nalty.

YouTube creates Internet celebrities, popular individuals who have attracted significant publicity in their home countries from their videos.^[1] These memes have come from many different backgrounds.

Geriatric1927, one of the most subscribed YouTube members, is an 80-year-old pensioner from England who gained widespread recognition within a week of making his debut on the site.^[2] For these users, the Internet fame has had various unexpected effects. By way of example, YouTube user and former receptionist Brooke Brodack from Massachusetts has been signed by NBC's Carson Daly for an 18-month development contract.^[3] Another has been the uncovered fictional blog of lonelygirl15, now discovered to be the work of New Zealand actress Jessica Rose and some film directors. "

I read the TechCrunch post on The Secret Strategies Behind Many “Viral” Videos earlier today and came back later to read all the comments (191 so far) with most learning more about the slimy business of manufacturing viral buzz than they wanted to - it actually made some people's stomach turn.

But honestly, what Dan Ackerman Greenberg did wasn't really that original, or even that creative - he just manages to get large enough email lists, write provocative enough titles, pick the right clips, sex them up, make up fake accounts for several co-workers who then create controversy on clips to make them seem more viral.

At the end of the day, if done right, it works - but leaves most of us feeling as if what we're responding to on YouTube and other online publishers is just media manipulation. 

While every once and a while, someone does something really noteworthy, has real talent, really does capture people's imagination and gets millions of views of their videos on YouTube, most of the time, according to The Secret Strategies Behind Many “Viral” Videos, that's not how it really works - most of the time, popular videos are there because we've been manipulated, by varies techniques, to view videos that ordinarily, we wouldn't.

About the client mentioned below, I suspect it was a movie studio and the it was probably the Cloverfield Trailer (Cloverfield Trailer - JJ Abrams Buzz - Cloverfield Movie, updated - my post of July 4th, 2007 that brought me fantastic traffic and where I questioned if the whole thing was cooked up by the Movie Studio…..I WAS RIGHT….) that was "manipulated" - just as I thought 5 months ago ….I was right!  Some told me I was making it up ….I wasn't … my instincts were right on!

"…This summer, we were approached by a Hollywood movie studio and asked to help market a series of viral clips they had created in advance of a blockbuster. The videos were 10-20 seconds each, were shot from what appeared to be a camera phone, and captured a series of unexpected and shocking events that required professional post-production and CGI. Needless to say, the studio had invested a significant amount of money in creating the videos but every time they put them online, they couldn’t get more than a few thousand views.

We took six videos and achieved:

• 6 million views on YouTube
• ~30,000 ratings
• ~10,000 fav
  orites
• ~10,000 comments
• 200+ blog posts linking back to the videos
• All six videos made it into the top 5 Most Viewed of the Day, and the two that went truly viral (1.5 million views each) were #1 and #2 Most Viewed of the Week.

Now, it doesn't exactly sound like the same clip I first saw, but then it stuck in my head " The videos were 10-20 seconds each, were shot from what appeared to be a camera phone, and captured a series of unexpected and shocking events that required professional post-production and CGI. "  That's what Cloverfield Trailer was - it just took those events and made different versions, plus made a version where all the clips were merged - creatively, of course.

Meanwhile, the Movie Studio denied all knowledge of the clip, even as it was being shown in major cinemas all over the country as a trailer to the Transformers.

How'd Dan and his company do it?

Make it short: 15-30 seconds is ideal; break down long stories into bite-sized clips

Design for remixing: create a video that is simple enough to be remixed over and over again by others. Ex: “Dramatic Hamster”

Don’t make an outright ad: if a video feels like an ad, viewers won’t share it unless it’s really amazing. Ex: Sony Bravia

Make it shocking: give a viewer no choice but to investigate further. Ex: “UFO Haiti”

Use fake headlines: make the viewer say, “Holy shit, did that actually happen?!” Ex: “Stolen Nascar”

Appeal to sex: if all else fails, hire the most attractive women available to be in the video. Ex: “Yoga 4 Dudes”

Also Dan and his company use a Core Strategy of getting videos onto YouTube's the “Most Viewed”  page by getting 50,000 views very quickly (in less than a day) which pushes the viral video to the top (works the same way as Search Engine Results that are pushed to the top).

• Blogs: We reach out to individuals who run relevant blogs and actually pay them to post our embedded videos. Sounds a little bit like cheating/PayPerPost, but it’s effective and it’s not against any rules.
• Forums: We start new threads and embed our videos. Sometimes, this means kick starting the conversations by setting up multiple accounts on each forum and posting back and forth between a few different users. Yes, it’s tedious and time-consuming, but if we get enough people working on it, it can have a tremendous effect.
• MySpace: Plenty of users allow you to embed YouTube videos right in the comments section of their MySpace pages. We take advantage of this.
• Facebook: Share, share, share. We’ve taken Dave McClure’s advice and built a sizeable presence on Facebook, so sharing a video with our entire friends list can have a real impact. Other ideas include creating an event that announces the video launch and inviting friends, writing a note and tagging friends, or posting the video on Facebook Video with a link back to the original YouTube video.
• Email lists: Sen
  d the video to an email list. Depending on the size of the list (and the recipients’ willingness to receive links to YouTube videos), this can be a very effective strategy.
• Friends: Make sure everyone we know watches the video and try to get them to email it out to their friends, or at least share it on Facebook.

Title and Thumbnail Optimization is used - putting as much sex into the video and thumbnails as they can get away with - also make the title really catchy.  Slime - but it works- at least, for now.

Also, using several fake accounts and a few co-workers - Dan creates controversy for his viral video clients that gets more people to read and view the video.

Web Analytics Tagging is nothing to brag about - just simple tags added to the URL to tell Google Analytics (for example) where the videos are being viewed from) - no big deal, a kid could do it - and probably does.

Also tagging on YouTube for the subject leads people to view the viral video more often

"…So how do we strategically tag? We choose three or four unique tags and use only these tags for all of the videos we post. I’m not talking about obscure tags; I’m talking about unique tags, tags that are not used by any other YouTube videos. Done correctly, this will allow us to have full control over the videos that show up as “Related Videos.”

What this all leaves most of us with is the impression that people and videos that become viral are doing it using a very specific methodology that would repulse most people because it really has nothing much to do with the actual quality of the content being pushed out.

To put it another way - instead of being viral on it's own merit - content is "manufactured" and manipulated to make it viral - and every trick in the book is used to leverage any way to increase viewing the clip.

But is this where people really want to go?   How much real content out there was viral on it's own merits?

Musing today of the Thanksgiving Turkey I probably won't end up having, except maybe if I go to Juniors in Brooklyn for Thanksgiving Dinner…and I just might do that.   

Note: BTW, many of my fellow bloggers at Know More Media have expressed their Thanksgiving Thanks - Bill Bellow at Rising Sun of Nihon - Happy Thanksgiving from RisingSunOfNihon - Sunset at the North Pole :

"…Below it was written - The Chinese have a saying that goes something like  this: "When someone shares with you something of value,  you have an obligation to share it with others!" 

Also, there was an older post (last Thanksgiving) at Mid Market Maven - Thanksgiving, Christmas And New Year Poems, Toasts and Prayers At Poemsource.com … I'd thought that there'd be more Thanksgiving comments.  Anyway, back to the subject of my post - a Thanksgiving Turkey Cooking Treat - that I'd love to get some stuffing traffic on - as well as a nice dinner.

But how long it takes to cook a Turkey and the best way to cook a Turkey (overnight?) or to carve a Turkey by getting a Turkey from the store, putting in the microwave (for several minutes) or cooking the Turkey in the oven at 400 degrees for a hour.  But what If the turkey hasn't completely defrosted by Thanksgiving eve or morning? 

But How does one Cook a Turkey Dinner?

Will I have to plan ahead; does it take about 24 hours for every 4 to 5 pounds of turkey to defrost in the refrigerator?  

I don't know, I never cooked a Turkey before, except in my imagination. 

There's butterball turkey cooking turkey time and if I wanted to use Organic Turkey and Cook It Your Way  (by grilling a turkey using indirect heat in an outdoor covered gas or charcoal grill).  But there are more ways to cook a Turkey according to OrganicAuthority.com:

"..Deep-fat frying, smoking, using an oven cooking bag, roasting in aluminum foil, microwaving, using a pressure cooker and cooking a frozen turkey without thawing it are other ways to get the big bird done".

The apple pie recipe especially if you make a Turkey with Pineapple stuffing using the apple crisp recipe or french apple pie recipe to make apple pie spice cake in a
bundt pan while adding additional spices like ciminom, cardamom and nutmeg will make Turkey dinner taste even better.

I suppose I could watch Macy's thanksgiving parade while preparing deviled eggs all while napkin folding or just folding napkins as best I can.

I can just taste the superb Turkey Brine as the pie crust is prepared along with the yams. I know there's several recipes for Turkey Brine including the food network's turkey brine; Emeril has a turkey brine recipe that's gotten some attention but I like, simple turkey brine while Martha Stewart's turkey brine is a little too self consciously correct for me.  Also, Alton Brown talked about how to make Turkey Brine in a recent episode of his show.  And yet, preparing a turkey isn't brine surgery according to John Kass of the Chicago Tribune:

"…If your turkey comes with a sticker that says "salt added" and/or "liquid added," well, it's already been brined, SO DON'T BRINE IT.

If the turkey has not been pre-brined, then take two quarts of cold apple juice, one cup of kosher salt, two tablespoons each of sage, thyme, rosemary and freshly ground black pepper. Stir it together, cold. By this time your turkey has been thoroughly thawed and rinsed and cleaned. Place it breast-side down in a heavy plastic brining bag. DO NOT USE A CHEMICALLY SCENTED GARBAGE BAG."

I have been thinking of the Butterball Turkey I won't have - do we use a slow cooking turkey or does the turkey need a dry rub? What turkey cooking temperature do you really need?  Also, how much cooking time do we need for butterball turkeys? That's some Odd questions about Turkey from Butterball according to Thatsfit.com:

Q: Do Turkeys have belly buttons? (No, they're hatched from eggs)

Q: Can you keep an uncooked turkey frozen by strapping it to the luggage rack while driving to Minnesota? (Yes, if it's below freezing out. But be careful not to lose it. )

Q: if you're out of cooking oil, can you baste your bird with suntan oil? (Um …. no …)

Q: My Chihuahua is stuck inside the turkey — how can I get it out without ruining the pet or the dinner? (Yes, this is real)

Honestly, a lot of people are making thanksgiving day comments, some of them cute thanksgiving comments while others are on myspace, including some very funny thanksgiving comments and even very sexy thanksgiving comments.

But honestly, this has been a tough year for many as US investors take Thanksgiving break as woes mount

"..Anxious investors have more than enough to chew on, including rocketing oil prices, as they sit down to a traditional plate of turkey and cranberry sauce on Thursday. Some analysts say the holiday will provide little relief.

"The price Americans pay for turk
ey as well as Thanksgiving dinner as a whole will be higher in large measure to significant increases in energy, transportation and processing costs," said John Urbanchuk, a director of LECG, a California consulting firm.

The world's biggest economy grew at a robust 3.9 percent clip in the third quarter despite the housing downturn and a related credit crunch, but the Federal Reserve said Tuesday that growth is likely to slow in 2008 to between 1.8 and 2.5 percent.

The Fed's outlook contributed to heavy falls on Wall Street Wednesday and stoked expectations that the Fed will be forced to cut interest rates again at a December 11 meeting."

I know sweet potato casserole will help me avoid a low carb thanksgiving, and even if I avoid canned sweet potato casserole or tasting a butternut squash souffle, I'll have problems eating a Thanksgiving Dinner that's low carb.  Besides,  guests are always gobbling up leftovers of what your seeing below:

"…The feasting begins Thursday, when 88 percent of us will sit down to a succulent Thanksgiving bird with all the trimmings."

According to azstarnet.com "..There's a whole lot of turkey going down. If past behavior is any guide, Americans of every age will consume an average of more than 4 1/2 pounds of gobbler over the next six weeks, according to the National Turkey Federation. The federation's growers collectively produce enough turkey for nearly every one of us to consume an entire plump bird per person per year."

And what about the Apple of my eye?

And who can forget about apple pie?  What apple pie spice recipe will I miss? I know there's many apple pie filling recipes and it should be a simple apple pie recipe but I don't care for apple crisp recipes and I'm just looking for an easy apple pie recipe that I can make without too much trouble.

I can't imagine Thanksgiving Turkey without cranberry sauce - in fact, I don't tend to like to eat Turkey unless I can have it with homemade cranberry sauce, and I bet this year there will be plenty of fresh cranberries recipes online.