Online Marketing Archives

Feb12
Measuring Click Through Rate for Online Ads is almost useless
I had seen this study earlier that Heavy Clickers Distort Reality of Display Advertising Click-Through Metrics suggesting ".. “the click is dead” as go-to measurement of effectiveness for brand-building display advertising campaign".In fact, 6% of the online advertising market is...
Dec23
The Online Advertising Playbook and Digital Media Measurement & Pricing Summit I may be going to
Heard about The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation earlier this year at Search Engine Strategies and Ad-Tech NY.  I saw a copy in Barnes and Noble last night and decided to pick... Continue Reading
Nov30
Advertising is killing the Web - Aaron Wall
Aaron Wall at SeoBook.com is saying what I've come to believe with is that contextual Advertising via AdSense is killing the Web.  Essentially, people are seeing that many sites care more about advertising than content.While Google can get away with... Continue Reading
Nov 8
RadioHead Download Metrics - 60% don't pay anything - Comscore
Wrote about RadioHead recently when they offered their “In Rainbows" album for any price (including free) you wanted to contribute, for online download.  According to Comscore, roughly 3 out of 5 people who came to the RadioHead site and downloaded "In Rainbows"... Continue Reading
Oct21
Radiohead spearheaded new way to sell music online
Seth Godin is right when he wrote about The truth about Radiohead  to continue to evolve the new music revenue model to include membership in clubs and invite only social networks.I also wrote about RadioHead recently.  In other words, now that Radiohead has proven... Continue Reading
AOL laying off 20% of it's staff of 10,000 global employees
Can't really say how I feel about AOL these days though laying off 20% of it's workforce seems extreme.  "..In the e-mail sent to U.S. employees on Monday, AOL Chief Executive Randy Falco says that the layoffs are needed to... Continue Reading
 


GeoDemographic Online Marketing using Cookies - connecting Web Analytics to Online Marketing channels
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online advertising measurement from comScore Ad Metrix Publisher
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