WebMetricsGuru: Click Fraud Archives

Click Fraud Archives

Feb28	Google says Click Fraud is "Microscopic" Marshall Sponder February 28, 2007 Know More: Click Fraud I guess Google would be the one's you'd expect to say there is no click fraud, or that there's so little fraud (try 0.02%) that it's not worth suing us ....or don't get your hopes up when you sue Google... Posted at 11:05 PM \| Permalink \| Comments
Sep23	The Click-Fraud Elephant Marshall Sponder September 23, 2006 Craig Danuloff of Revenews brings up a good point about Click Fraud; it's coming from the fake affiliate spam sites mostly - not from people deliberately clicking on ads two or three times. "Google and Yahoo need to stop pretending... Continue Reading Posted at 9:43 PM \| Permalink \| Comments
Aug 8	Google Publishes Paper Attacking 3rd Party Click Fraud Auditing Programs Marshall Sponder August 8, 2006 Google released a paper that attacks the way third party click fraud auditing programs, run by independent vendors, interprets click fraud; John Battelle got an advance copy of the PDF which you can download here. "Here's the situation: on the... Continue Reading Posted at 2:11 PM \| Permalink \| Comments
Aug 7	Tracking user sessions as a weapon against Click Fraud Marshall Sponder August 7, 2006 Microsoft has released a study that details how tracking an entire user session helps to explain the intent of searchers by looking at what they do before and after they search - and this will also reveal when a search... Continue Reading Posted at 8:18 PM \| Permalink \| Comments
Aug 3	Triumvirate against click-fraud - developing standards Marshall Sponder August 3, 2006 The three major search engines are cooperating to come up with a common defination of Click Fraud, according to John Battelle. Slashdot also has a writeup (see below) "The fact that these three bitter rivals can team up shows just... Continue Reading Posted at 11:44 AM \| Permalink \| Comments
Aug 1	August 4th is Your Google Click Fraud Settlement Claim Deadline Marshall Sponder August 1, 2006 I just found out that anyone that wishes to file with Google for Click Fraud charges needs to do this by August 4th (Friday). Here's the details: August 4th is the deadline for submitting your claim in the recently settled class-action... Continue Reading Posted at 9:02 PM \| Permalink \| Comments
	AdWords Invalid Clicks - How To Run Report Google Click Fraud Report Released - Summerized Click Fraud Tab $800 Million Googe's Click Fraud Cost May Rise Click Fraud Index: Fraud Less Than Expected Click Fraud Shadowing Google Security Blog Log: Yahoo's click-fraud problem Clickfraud woes grow ClickFraud - In Game of Click and Mouse, Advertisers Come Up Empty More information and offerings on Click Fraud and a Free Click Fraud product IP Reputation Tracking Is it Click Fraud or not?

Click Fraud Archives

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