What caught my eye was the following statement, made at the conference today by Peter Sondergaard who is senior vice president at Gartner and global head of Research.
“Digitalization creates an accelerated technology-driven start up environment across the globe. Many of the vendors who are on top today, such as Cisco, Oracle, and Microsoft, may not be leaders in the Digital Industrial Economy.”
It makes sense to me, as Sondergaard states, that “What many traditional IT vendors sold you in the past is often not what you need for the digital future. Their channel strategy, sales force, partner ecosystem is challenged by different competitors, new buying centers, and changed customer business model.”
Stopping to think about it, what stands in the way of using social data intelligence today is a lack of data that is “digitized” as Gartner suggests. The Internet of Things along with zillions of new “IP Addresses” to intelligent sensors along with an infrastructure that can self organize and filter on it is what may stand in the way of turning this data we’re swimming in into something we can also constructively use.
And, much echoing my column in ClickZ on Convergence (there are few authors writing to the Convergence column – and the term isn’t technically mine) – The Digital Industrial Economy sounds like just another way to say “Convergence Analytics” and “Convergence Economy”:
“The Digital Industrial Economy will be built on the foundations of the Nexus of Forces (which includes a confluence and integration of cloud, social collaboration, mobile and information) and the Internet of Everything by combining the physical world and the virtual.”
Spoke at Brown University last Friday on profiling using Facebook (to look at that presentation here is the link and the password is “abab”. The talk when well and I’ll probably be back to conduct a seminar next Spring to a much larger audience.
In fact, today is a long day – it begins in Providence RI, heading back to NYC to teach my MBA class this evening at Baruch College where a friend of mine, Leticia Colon of Insights Digital is guest speaking. Right after I’m done – dashing over to The General Society (upstairs) where I’ll speak.
BTW, I’m really loving Bunkr.me – it’s a fantastic platform, with still lots of rough edges but the approach of content curation is perfect for me.
Posted by Marshall Sponder on June 05, 2013 | Link It
Last week included a quick trip to the West Coast, plenty of time to consume information, but not that much to write. One of the things I noticed (and sometimes miss) is that the busier and more immersed with work you are, the less there’s any thing left with to want to write about. It’s almost as if writing takes some solitude or distance from the work, a quiet place, a way at looking at what just happened through a lens.
And when your “in it” it’s much harder to step back and talk about it. Life used to be so much different, and simpler in a way, when I just was an analyst, and found the time to blog to my own hearts content. Lets give it a shot today.
Social Media Technologies
Jeremiah Owyang wrote a post last week I liked on how start-ups were using social sharing technologies to share not just content, but their products and services and goes further to state that social media (sharing content) and collaborative start-ups (like Airbnb) will merge and become one thing. I think what this means is (in simpler terms)
When looking at a social collaborative site like AirBnB, which draws on Facebook Graph to tell me which locations my friends have been to and endorse, I’m more likely to want to stay in a place my friends have stayed and endorse.
Implication is that any kind of sorted list is going to end up having Social Media connections (Friends on Facebook or Twitter) on it, and we will automatically filter for that, and pretty much forget anything else. I think that’s where Jeremiah is going with this notion – that we’re just going to buy things, almost a 100% of the time, when we can, because friends tried it and like it. Period. The only times we won’t do it is when that information isn’t available (commodity items, gas stations, candy, food staples, etc). He has a video about it here.
The implications are more technological and cultural than social – that while Social Media was a nice to have 5 years ago, Jeremiah will have you believe (and I mostly agree) that you won’t be able to sell much of your products or services without it in less than 5 years. Moreover, Social Media will become part of the product / service, you won’t be able to tell the difference – and that’s because Google Project Glass, and wearable computers (something Jeremiah didn’t say) will make the entire world one big shopping center – and guess what is going to inform it? The Social Graphs (the one that Facebook has and the one that Google is developing).
So the world is about to change and be turned up side down in about 18 months – when the glasses (Google and it’s competitors) start massively producing them and people start buying them and changing the way the behave in front of stimuli – because now – they will have the data right in front of them wherever they go, at all times of the day and night – should they wear the glasses. And that, will push everyone over the edge, into a world where Social will now govern sales – it won’t be a nice to have, it will be sales – and I think, that’s is kinda where Owyang is going.
I found an infographic that tries to quantify the effect of a friends recommendation on purchase behavior
I can’t speak to the accuracy of the findings of the data but it looks like woman are a little more likely to be affected by a friends recommendation than men and that a little more of it happens in the upper Northeast, particularly in the suburbs. Again, I didn’t run this data, but that’s what it says to me.
In a 18 months – I wonder what this chart, if it could be run again, would say? Maybe it will be double (purchases based on shares), or maybe it will it will be more context and industry specific.
Augmented Reality is just another term for Google Project Glass
I had an idea like this not too long ago – but doing it would be much harder – what if you could diagnose your car problems just by sound? Most mobile phones are good enough (Smart Phones) to record the data and filter it – but knowing what each make and model of a car sounds like for each part of the car is probably a big project for a programmer who also has a friend that has big car garage and plenty of time to record every problem that every make and model has. Or maybe there’s a better way to do it – I’m just guessing.
It seems as if Google Analytics has a role analyzing about 68% of the top 500 websites according to this post. What’s most interesting to me (given the subject of this post) is the social sharing buttons on consumer vs. business websites is very different, and that is telling. For example, on consumer websites, Facebook is on about 26% of the top sites surveyed, but on business websites, Google+ is the clear winner at 62% – and unexpected finding.
I am attracted to the idea of turning the Social Media for the Arts Facebook Page into a book – and maybe this is a way to do it - http://mashable.com/2013/05/31/likebook-facebook-timeline-book/ - its not clear to me if you can do this with just your own timeline or any page. They even can tell you how big your book will be – all depends on what you want. I’m still not clear if I can get Social Media for the Arts this way, but maybe I’ll try it – because a lot of the ideas for the course I teach are first noted there.
That’s it for tonight – I’m also trying out Moz’s new Pro Suite for a month – it’s pricey at 99 bucks per month but the first month is free.
Marshall Sponder is an independent Web Analytics and SEO/SEM specialist working in the field of market research, social media, networking and PR. He provides digital data convergence generating ROI and develops data metrics, KPI’s and dashboards that drive businesses by setting, evaluating benchmarks and teaches Analytics at UCI Extension and Social Media for The Arts at Rutgers University.