Knee thick in grading 250 students for the Spring 2014 semester – if you don’t now what that’s like – its quite refreshing, but a lot of work. Well, anyway, I digress, and it certainly has made it harder to have anything left to write a post here with.
Social Media isn’t just a communications model, it’s also a business model
Have been thinking about this for a while – when people think of social media then Facebook or Twitter comes to mind, along with a bunch of other platforms that allow people to communicate directly to each other and their friends through the various social graphs.
I think social media is actually much more than being social on emerging media – social media is actually a new business model that interpenetrates most other business models and changes their dynamics. We get into trouble when have a business process and simplistically add social media on top of it. No, social media, when introduced into business and the business processes that are run within the business, changes the entire dynamic of any business process it becomes a part of.
When I teach Social Media for the Arts at Rutgers, or …. Analytics at Baruch College, I’m actually not teaching about the various social channels as much as I’m focusing on how those channels have redefined the businesses they are not incorporated into. When looked at that way, studying the various social channels becomes much, much more meaningful, and instead of focusing on social etiquette, which is what many programs tend to focus on, we look at how technology has altered the way businesses function.
I will have more about this series of thoughts and the beginnings of my next book shortly (there - now I have write my next book)!
Last week I gave the closing keynote at the American Marketing Association’s The Social Edge: What Marketers Need to Know in a Shifting Landscape Virtual Conference. Here’s my presentation on Slideshare, below.
Analytics Conference in Winter Park, Florida at Rollins College – June 5th and 6th, 2014
I will be one of the main speakers at a new Social Analytics conference and workshop I’m helping to start and co-found, in Winter Park, Florida that is happening early next month and you can sign up here.
Make my day, go ahead and sign up. We’re still fine tuning the program but I think its going to be GREAT, and since its near Orlando, well, you could actually make this a vacation trip as it’s pretty nice down in Winter Park, and I was just down there a few weeks ago to do some taping (which I wish I could show you right now, maybe in a day or two I will be able to).
While I didn’t write anything here in over a month – I was writing on other publications – here’s the links
- Pretty happy with an article I wrote at ClickZ titled “Converged Analytics for Media Effectiveness” early this month, and was able to give readers a taste of the items I discussed at the AMA Webinar that I alluded to earlier.
- Several weeks earlier I wrote a post at ClickZ about the very first ClickZ Live conference that took place in New York last month – see #CZLNY: ClickZ Live Convergence in Search Marketing .
- I wrote a piece on Programmatic Creative at CMSWire that I’m also pretty happy with, titled “Brands Need ‘Programmatic Creative’ to Keep Up with Ad Tech” focusing on the gains that Emory University MBA program was making with Programmatic Advertising using Programmatic Creative content management system AdReady, that runs in the AppNexus environment. If you want to know more about it, read my article at CMSwire.
- Finally, I wrote a post about Reinventing Retail for the Omnichannel Era that focused on a new symposium that occurred at the Fashion Institute of Technology last month and where I met Pete Nordstrom, among others speaking about their brands and challenges of OmniChannel marketing and customer fulfillment.
And the last article about Omnichannel got me invited to IRCE Focus Conference in Manhattan at the Jarvits Center early next week.
… and I’ll probably write another CMSWire article on Omni Channel based on what I hear and learn at the IRCE Focus Conference .