In London this week – Busy with Analytics

When I get that message from Amazon that says  “you haven’t blogged for over a month, and if we see you haven’t blogged for 60 days, we’ll not syndicate your blog on Amazon Kindle anymore” – it spurs me to write a post – ha!

Seriously, the last several weeks have been very intense – building new courses for Web Analytics at Baruch College (while continuing to teach my online course at Rutgers) and now moving to a full time lecturer position at Baruch Zicklin School of Business. So as I board a flight to London tonight – for the next week, trying to relax, catch up with friends and also prepare some new tools and approaches for the future – I’m taking a moment to update my blog.

What’s Marshall been doing?

  • Two presentations given at MediaMath Friday, shortly before heading off to London, where I am right now for this week.  
  • In the last two weeks a few article s of mine have appeared at ClickZ and CMSWire.


Also getting ready to teach the first Web Analytics training at Baruch College this summer, starting next week.

There’s really a lot more I could write about and say, but right now, I’m more focused on making things happen and then talking about them – but certainly, will be posting more, soon.

Three new articles and the WinterPark Social Analytics Forum this week | Web Journal Early June 2014

Three articles of mine were published this week.

  • Jun 2, 2014 Convergence Growing Pains in TV and Retail Marketing  We need to “invert the pyramid” of a top-down model so that brands are listening and really want to learn what their customers want, instead of relying on a few designers at the top of the Pyramid.  -

Now you know why I am not writing here as much – so much to do!!!!  A new article- interview on the future of Programmatic Creative with the CEO of PaperG is in the works right now.   By the way, I’m on my way to Orlando over the next day for the first WinterPark Social Analytics Forum that I spoke about in my last post here – and here’s the main presentation – though as it is very small, most of the meetings will be more in a “roundtable” format and freeform.

Sometimes, less is more, so I’ll stop here – but I hope to have some great news to share soon.

Programmatic ClickZ and Omni Retail (FIT) Events and Musings – WEB JOURNAL – Late March, Early April 2014

Didn’t realize my last post was three weeks ago!   Where does the time go?  When we’re busy … we are BUSY!      Anyway ….


ClickZ Live NYC

Last week I was at ClickZ Live in NYC (but just for one day – I wasn’t able to attend the last 2 days of the conference) and wrote about it on ClickZ this week in the Convergence Column.  From my perspective Search Marketing and SEO have merged with Social Media for at least a few years, but now I think it’s clear they have become in many ways, two sides of one coin, or maybe, better yet, two faces of the same cube – or if we want get fancy about it, two facets of the marketing diamond (there – maybe a coined a new term – ha!).

I went to LinkedIn and tried to map the audience (on LinkedIn) for Search, Social, the Convergence of the both, and so on.  I could have done that for the whole world, but it would have been a bit more work with LinkedIn’s “archaic” front end interface that doesn’t go back into time – showing changes over the last year, or so, either.

I guess there is something to be said for “Big Data” – if LinkedIn wants to give you something fancy, they will charge you an arm and leg for it, and pull out their Data Science team to do it, but if you, a premium member want to pull data in a simple interface they could have created for us, Nah… they are simply not interested in enabling their users to pull data in more interesting ways…without LinkedIn cashing in big $$$$.

Even so, with just a little bit of thought you can pull stuff like this, above.

I guess, though, that LinkedIn would not be the kind of company that is interested in the democratization of data.

What that says to me is  about 1:40 people who are interested in Social Media in the United States are also interested in SEO and Search Marketing.  I can’t tell you what the percentage was last year, thought I can measure it from month to month if I keep running this set queries in LinkedIn.

Oh well!  Read more about my musings on Convergence here.

 Omni Channel Retail Symposium at Fashion Institute of Technology (FIT)

I’m teaching at FIT this semester (as well as at Baruch College and Rutgers University) – this time it is a small group class about “hands on” –  Social and Mobile Analytics – I will be completing the training with my students this Saturday.



Turns out that the first Omni Retail Symposium also took place at FIT last  week and I got to go, as well as get access this semester (and any semester I teach) to all of FIT’s internal data – something every FIT Instructor and student gets (such as premium WGSN, SRDS, Mintel, etc).


Retail represents a big chunk of the US economy. It contributes $2.5 trillion to the nation’s annual gross domestic product, according to the National Retail Federation. So it’s no surprise that there’s so much interest in the quickly evolving, multichannel retail climate, as evidenced by events like the First Annual Symposium on Omni Retailing.

I wrote about the Omni Retail Symposium at CMSWire – read about it here - including my questions directly to Pete Nordstrom.

While the small class I’m teaching at FIT is interesting – teaching gets me to stretch, esp with Geo-Location, iBeacon, and just thinking about what the world looks like and where it is all going.

Geofeedia – Kwerie and Music / Fashion Discovery Engines

Yesterday a student of mine at Rutgers talked to me (via a journal entry in my popular Rutgers course on Social Media for the Arts) on his startup platform called Kwerie - explore Kwerie at

Kwerie is a discovery platform, and considering how far its gone, it’s impressive.  But combined with Geo-Location, something that I have been studying via Geofeedia quite a bit lately and decided to cast Geofeedia on Moscow, looking for a hot club where Fashion might be discovered in the making.  Or just maybe a little bit of life in Moscow – though I could have cast Geofeedia’s eye ANYWHERE and probably picked up something interesting.  Lets focus on Moscow today.

Hottest Nightclub in Moscow and Geofeedia

What is hottest club in Moscow?  Hmm…… Cafe “Mio”?   Let’s try Cafe Mio.  The rest of the clubs look pretty interesting too – and maybe I should have gone down the list farther – but I figured – why not just take the first one, Cafe Mio (even though it was ranked #10 – ha!).  Darn! I’ll get the Soho room in Moscow on another post – ha!   Makes me want to go to Moscow.

The Best Moscow Night Club - Soho Rooms - Photo 11

The Best Moscow Night Club – Soho Rooms – Photo 11 -


I managed to find the address of Cafe Mio, wasn’t too sure exactly how to match up the address with the actual location of the club since their map and Geofeedia’s map (via Bing) wasn’t in the same orientation – and reading Russian directions isn’t my expertise – but I managed to figure out approximately where the club was and set Geofeedia’s eye on it, and above is a snapshot of what I saw.

But it could have been anywhere.

What if we merged Kwerie with Geofeedia and added – what would have?

… well, what would we have?    A good question to end this post on.


More soon.